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BROWSE
Dimensions (Width × Height × Depth)
4.5 in × 6.25 in
Page Count
–
Paper Stock
Crane Lettra, Pearl White, 300 gsm
Number of Colors
2 spot inks
Varnishes
–
Binding
–
Typography
League Gothic
Blending old school techniques with digital technology, only to use an older printing press led Joel Kimmel to a set of promotional cards that he can truly call his own—cards he sends out as promotional pieces for his illustration work.
Inspired by some of my favorite words and depression era-looking characters, these Troublemakers were illustrated and letterpress printed as a 4-card series for editorial art directors. Each set was wrapped with a letterpress printed band and mailed in a bright green envelope to help it stand out among the many promo pieces that land on art directors desks every week. I wanted the artwork to be bold and striking with the hopes that the cards would be displayed around the editorial offices.
Everyone loves the feel and look of letterpress and illustration reproduces beautifully with that process. Each card was hand-drawn with brush and ink and letterpress printed with photopolymer plates on a New Style Chandler and Price. A fun challenge when working this way with my illustrations is to separate the colors since the drawing is all done traditionally. I draw the black outlines first on smooth Bristol ink paper and carefully ink the shadow colors (in blue) on a separate sheet of vellum taped over the original drawing. With registration marks added on each sheet it’s simple to line them up digitally and overlay the colors. Adding registration marks is a huge time saver with this process.
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Bryony
Bryony Gomez-Palacio
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
November 8, 2011
Filed Under
Promotional Cards
Tagged with
crane
illustration
letterpress
lettra
PMS
promotional card
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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