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BROWSE
Dimensions (Width × Height × Depth)
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Page Count
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Paper Stock
Dutch felt
Number of Colors
CMYK
Varnishes
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Binding
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Typopgraphy
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If I could have one wish, it would be for everything to make me feel as excited as I did when opening this mailer. Filled with whimsical treasures like a gratitude stone, wish capsule, toy alien and a confetti popper, each surprise delighted me more than the last. Fortune-telling goodies aside, the unique cone package and fanciful typography create a thoroughly polished cornucopia that’s anything but corny.
This summer we wanted to come up with something special to promote our 40th Anniversary. Originally we came up with the concept of a “party in a box”. After doing tons of research we came across a company called Tops Malibu who did a really fun product called a “surprise cornucopia”. Once we saw it we knew it could be the perfect piece to customize for our mailing.
We worked with Tops and supplied them with a custom cone and message to put inside. The production on these pieces was simple and the cost was minimal - the bulk of the cost came from the actual cornucopias. After all of our custom printed pieces were finished we sent them to Tops and they were fulfilled there.
Travel + Leisure 40th Anniversary Mailer
Production Method
Digital
Design
Designer: Phil Schumacher
Art Director: Jill Sabato
Production Manager: Caitlin Higgins
Copywriter: Brendan Flaherty
Printing
Product: Tops Malibu
Printing: Logon
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Jessica Mullen
Jessica Mullen
Current intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
December 8, 2011
Filed Under
Digital
Self promotion
Tagged with
CMYK
cornucopia
self-promotion
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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