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BROWSE
Client
Self-Promotion
Quantity Produced
200
Production Cost
–
Production Time
–
Dimensions (Width × Height × Depth)
12 in × 18 in
Page Count
–
Paper Stock
Kraft Paper
Number of Colors
1
Varnishes
–
Binding
–
Typopgraphy
Akzidenz Grotesk
Unlike many of its “gift-that-keeps-giving” counterparts, this holiday card not only doesn’t give you anything, its recycled paper and one-color printing say, “it’s ok, you can get rid of me, i don’t expect you to keep me around.” Refreshing.
As we’ve done in the past, we took the money we would have spent on expensive holiday gifts and redistributed it to charities. The idea of the card this year was to pair six common holiday gifts with six charities. We calculated how many of those gifts would equal the donation we made to each charity. The result was humorous gift/charity pairings and copy like “We donated the monetary equivalent of 7 deluxe fruit cakes to Amnesty International.” To redirect as much money as possible we kept the production costs to a minimum by printing only one color on kraft paper. Sourcing your own paper and trimming it for the printer saves a lot of money, but takes a REALLY long time.
Monnet Design Holiday Card 2011
Production Method
Offset
Design
Monnet Design:
Creative Direction + Copywriting: Stéphane Monnet
Design + Illustration: Agnes Wong
Printing
DT Print Solutions
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Kelly Cree
Kelly Cree
Current intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
January 25, 2012
Filed Under
Holiday Card
Offset
Tagged with
kraft paper
About
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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