For the past five years, excluding the economically horrendous 2009, we have sent out a 1-color, 4-by-9-inch letterpress card printed by Rohner Letterpress to friends, family, and colleagues. While most years we’ve been pretty lighthearted about it, this year we couldn’t avoid the “occupy” theme that flooded the zeitgeist on Q3, specifically the 99 against 1 mentality. Folks can complain and protest all they want about inequalities, but at the end of the day we each control our outcome by the actions and attitude we take. We can blame others or we can do something the heck about it. Our card has 99 things anyone can do for a better year, from the serious to the silly to the raunchy.
Production-wise, this is the easiest job of the year. I e-mail Rohner and ask them what paper they have leftover from other jobs or in stock that we can use. They send me a list and I pick one that looks good. I design the card. Send it by e-mail to Rohner. Get a PDF proof back. Wait one to two weeks. Bam. 300 cards on our doorstep. Always perfect. Always deeply pressed.
Update: Due to popular demand you can download a PDF of the file here to read up close or print.
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
Mailing list managed by MailChimp
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.