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Quantity Produced


Production Cost


Production Time

2 Weeks

Dimensions (Width × Height × Depth)

4 in × 9 in

Page Count

Paper Stock

Neenah Eames, Solar White, 120 lb Cover

Number of Colors

1 Spot




Neue Haas Grotesk by Christian Schwartz
Georgia Pro by Matthew Carter


For the past five years, excluding the economically horrendous 2009, we have sent out a 1-color, 4-by-9-inch letterpress card printed by Rohner Letterpress to friends, family, and colleagues. While most years we’ve been pretty lighthearted about it, this year we couldn’t avoid the “occupy” theme that flooded the zeitgeist on Q3, specifically the 99 against 1 mentality. Folks can complain and protest all they want about inequalities, but at the end of the day we each control our outcome by the actions and attitude we take. We can blame others or we can do something the heck about it. Our card has 99 things anyone can do for a better year, from the serious to the silly to the raunchy.

Production-wise, this is the easiest job of the year. I e-mail Rohner and ask them what paper they have leftover from other jobs or in stock that we can use. They send me a list and I pick one that looks good. I design the card. Send it by e-mail to Rohner. Get a PDF proof back. Wait one to two weeks. Bam. 300 cards on our doorstep. Always perfect. Always deeply pressed.

Happy 2012!

Update: Due to popular demand you can download a PDF of the file here to read up close or print.

UnderConsideration 2012 Holiday Card ---

UnderConsideration 2012 Holiday Card ---

UnderConsideration 2012 Holiday Card ---

UnderConsideration 2012 Holiday Card ---

UnderConsideration 2012 Holiday Card ---

UnderConsideration 2012 Holiday Card


Recent Posts



This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Armin Vit

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

January 3, 2012


Filed Under

Holiday Card


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End