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You know we’re living in exciting times when spot varnish, watermarks, flood coating, and metallic effects are available on a digital press. This swatch book promoting Yorke’s new ICE machine is just the right combination of subtlety and shine to inspire designers to new textural possibilities in their projects. Brr!

(Check out our first attempt at video-reviewing at the end of the post.) 




Quantity Produced


Production Cost

Production Time

12 working days

Dimensions (Width × Height × Depth)

Brochure: 6 in × 10 in
Swatch book: 9 in × 13 in

Page Count

Brochure: 12 pp + 4 pp cover
Swatch book: 18 pp, incl. front & back covers

Paper Stock

Brochure: Cougar Opaque SS
Swatch book: Neenah Classic Crest Cover

Number of Colors

4-color process


Clear dry gloss varnish


Brochure: inline saddle stitched
Swatch book: one-hole drilled, screw fastener



Yorke Printe Self-Promotion
Yorke Printe Self-Promotion
Yorke Printe Self-Promotion
Yorke Printe Self-Promotion
Yorke Printe Self-Promotion
Yorke Printe Self-Promotion
Yorke Printe Self-Promotion
Yorke Printe Self-Promotion
Yorke Printe Self-Promotion

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Project Description

The purpose of the project was to promote Yorke’s new digital press and focus on its unique use of clear dry ink to produce spot varnish, watermark, flood (as UV coating), and metallic effects – processes not usually associated with printing digitally. Pagliuco Design ‘named’ the press ICE, which stands for Inline Clear Effects, and then used the attributes of actual ice to convey its capabilities, with descriptions like ‘ICE Coats’, ‘ICE Cubes’, ‘ICE Dries’, etc. The swatch book demonstrates how ICE can produce foil-like, tone-on-tone and metallic effects by using different percentages of color and clear ink (i.e. 80% PMS + 80% clear) – or just clear alone - on different stock weights, colors, and finishes.

Production Lesson(s)

Since this is a brand new press with very unique qualities, there had to be a lot of collaboration between designer and printer. The goal in producing the swatch book was to do enough to give designers a taste of what they can now do digitally and get their creative juices flowing. ”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

March 29, 2012


Filed Under

Self promotion


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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.


The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.


Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

The End