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BROWSE


Lead Image

Checking In Checking Out

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Production Method

Offset

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Design

Nancy Bernardo

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Printing

Thomson Shore

Chris Schaberg and Mark Yakich created airplanereading.org as an initiative to elevate the concept of airplane reading beyond throwaway entertainment. This tiny, two-sided travel companion contains one flight-related story by each author and flips upside down so your plane doesn’t have to.  

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Client

Chris Schaberg + Mark Yakich


Quantity Produced

500


Production Cost

$5,000


Production Time

4 Weeks

Dimensions (Width × Height × Depth)


Page Count

112


Paper Stock


Number of Colors

CMYK

Varnishes

Matte on cover


Binding

Perfect Binding


Typography

Mrs. Eaves
Gotham

This piece is available for purchase for $10 (Plus Shipping + Handling)


Checking In Checking Out
Checking In Checking Out
Checking In Checking Out
Checking In Checking Out
Checking In Checking Out
Checking In Checking Out
Checking In Checking Out
Checking In Checking Out
Checking In Checking Out
Checking In Checking Out
Checking In Checking Out
Checking In Checking Out
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Project Description

This is a two-sided book that aims to rejuvenate airplane reading. One side, Checking In, relates behind-the-scenes stories of an ex-employee of United Airlines (2001-2003) at the Gallatin Field Airport outside Bozeman, Montana. The other side, Checking Out, tells the story of one man's lifelong efforts to cure a fear of flying. With sincerity and irreverence, Checking In / Checking Out wrestles with issues of travel, work, technology, security, faith, reading, writing, and parenthood. Ultimately, the book opens up a space between the two sides, like a parallax, in which readers can become more mindful of their own experiences of air travel.

Production Lesson(s)

One of the more challenging things was deciding how to best show 2 similar yet different stories. We decided a 'cat dog' set up would work the best. Essentially the book has 2 front covers, when flipped over it's the other story so that it functions like a separate book for each story. We also had to decide what to do with the bar code. I wanted to try and fit the bar code in seamlessly and since the cover was extremely layered it felt as though I could tuck the bar code in within the design. What ended up happening was that the bar code became too small to scan. When this book is reprinted, I will most likely design it so the bar code goes on the inside of the front cover. I also wanted to consider how it would look on a shelf, and because the size is small the idea of using the emergency orange color made sens to help this little guy stand out.”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter

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Date Published

October 17, 2012

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Filed Under

Books
Offset

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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


online

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.

publishing

The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.

Writing

Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.


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