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Lead Image

JPL’s ‘12 Holiday Promotion


Production Method

Foil stamp




See project description for extended design credits.



Mike Stone, Offset Impressions

Making the case that printed promotions still matter, JPL created this set of postcards highlighting aspirational quotes with unique type treatments by different artists to send out for their 2012 holiday promotional piece. While the cards are meant to be shared, they understand if you’re too inspired to let one go. 




Quantity Produced


Production Cost

$2.00 Per Piece

Production Time

1 Week

Dimensions (Width × Height × Depth)

Page Count

Paper Stock

Strathmore Writing Ultimate White Wove Pressure Sensitiv
Carnival Black 80# Linen
12.4pt Chromolux Cast Coated One Side

Number of Colors






Description ---

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Project Description

JPL is an integrated agency specializing in digital, B2B marketing and advertising, media production and internal communications. Each year, the company sends out an innovative holiday promotion to its clients, partners and vendors. The outreach is an extension of the company's creative approach and and reflects its unique creative culture.

This year's promotional piece features a set of five black and white postcards that showcase a well-known, aspirational quote. The postcards—each typographically executed by a different artist on the creative team—function both as standalone postcards or as a set. They are meant to be shared with others, however should the recipient feel too inspired to let one go, we understand.

Afolabi Oyelowo, Anthony Jenks, Brett Withjack, Chelsie Markel, Dan Miles, Dawn Jardine, Elizabeth Miller, Frank Rowland, Greg Bennett, Jamy Kunjappu, Jeff Gray, Jessica Melhorn, Jim Mitchell, Katy Jacobs, Kelly Kautz, Kevin Knezic, Kim Haddock, Mary Pederson, Matt Byers, Matt Daly, Matt Woods, Megan Myers, Melissa Washington, Melissa Wimbish, Michael Endy, Michael Modes, Robin Kerrick, Ron Diemicke, Ryan Pudloski, Susan Cort, Wayne Broderick

Production Lesson(s)

Strathmore Writing Ultimate White Wove Pressure Sensitive paper takes a great foil stamp impression.

A clear foil stamp shows up best on a dull cotton paper.

Printed promotions still matter. ”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

May 24, 2013


Filed Under

Foil stamp
Holiday Card
Self promotion


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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.


The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.


Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

The End