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BROWSE


Lead Image

The invitations set the mood for a gathering bristling with hands-on, outdoors, classic American fun. The handmade feel of letterpress invitations, the rocky texture of Delicate Arch printed on the front, and an updated take on vintage Americana travel typography establish a tone for a trip full of encounters with nature, hiking, horseback riding, rafting, and playing alfresco. 

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Client

Soledad Hurst


Quantity Produced

60


Production Cost


Production Time

4 weeks

Dimensions (Width × Height × Depth)

10 × 7 in


Page Count


Paper Stock

Crane's Lettra / Ecru / 110C


Number of Colors

2

Varnishes


Binding


Typography

Affair
Futura
Tommaso
Trend Sans
Trend Slab

 


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Project Description

For her 10th wedding anniversary, Soledad wanted something special. The event is taking place over a weekend at a ranch in southern Utah, home of beautiful Arches National Park, so we wanted the invitation to reflect the natural beauty of that landscape. What we arrived at was a literal depiction of Delicate Arch, die-cut out of the front of the card, with the pertinent info on the inside. We printed the rock detail on the front in two warm inks, and used an ecru stock to warm everything up even more.

Production Lesson(s)

Here's where a hand-fed press comes in handy: we decided to die-cut the invitation before printing to obviate any registration issues, since the copy had to line up precisely in the window of the arch. Once the invitations were cut, we fed them by hand through our 1920s Chandler and Price, which turned out to be no problem at all. To register the two type colors, we measured rather than using printers marks, since the cards were already trim-size.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter

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Date Published

June 11, 2013

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Filed Under

Invitations
Letterpress

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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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