ADV @ UNDERCONSIDERATION      Peek here for details

---

BROWSE


Lead Image

Mural Arts 2013 Wall Ball invite

---

Production Method

Die-cut
Digital

---

Design

Brownstein Group

Chief Creative Officer: Berny Brownstein
Executive Creative Director: Dan Shepelavy
Art Director: James Olstein
Copywriter: Hannah McDonnell

---

Printing

Print Art Inc

Meshing the challenges of production with social media—via Instagram—and a public event, this invitation for the City of Philadelphia Mural Arts Program captures your attention while conveying a lot of information. Visual and written. 

---

Client

City of Philadelphia Mural Arts Program


Quantity Produced

7,500


Production Cost

9,500


Production Time

Dimensions (Width × Height × Depth)

9.5 × 6 in.


Page Count


Paper Stock

Cougar / Cover / White / 130


Number of Colors

CMYK

Varnishes


Binding


Typography

Futura
Avenir

 


Mural Arts 2013 Wall Ball invite
Mural Arts 2013 Wall Ball invite
Mural Arts 2013 Wall Ball invite
Mural Arts 2013 Wall Ball invite
Mural Arts 2013 Wall Ball invite
Mural Arts 2013 Wall Ball invite
Mural Arts 2013 Wall Ball invite ---

Recent Posts


Previous


Next

Project Description

The City of Philadelphia Mural Arts program came to Brownstein Group for the 2013 invite to their fundraiser the Wall Ball. We came up with the idea of invitees taking photos of their favorite murals around the city and tagging them in Instagram using the hashtag #wallball2013. The invite utilized a grid of Instagram style photos of Murals. Since the theme of the invite was photography the invite came in an envelope with a camera printed upon it. Inside there was a die-cut picture frame containing the fold out invite.

Production Lesson(s)

Lining up a die-cut frame that doubles as a sleeve can be challenging. Not everyone knows how to fill out an envelope when it looks like a camera.”

Post Author

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter

---

Date Published

August 13, 2013

---

Filed Under

Die-cut
Digital
Invitations

---

Tagged with





---

Share to Facebook Share to Twitter Share to Google+ Add This

Ask the Experts

FPO has gathered a generous group of experts willing to help with your most pressing — get it?! — questions about print production. Send us an e-mail with your question and we will query the experts and post the collected answers.


---

About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc



Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers





About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


online

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.

publishing

The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.

Writing

Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.


---
The End