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BROWSE


Lead Image

Befak Pianos Identity

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Production Method

Foil stamp
Offset

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Design

Kosta Rakicevic

Art Direction & Design: Kosta Rakicevic

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Printing

Graficki Centar, Cacak

For Befak’s identity system and related collateral Kosta Rakicevic translated the classically elegant traits of grand pianos into an identity system and production decisions. Time-honored piano aesthetics are expressed through a debonair serif in gold foil on gloss black paper. 

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Client

Befak


Quantity Produced

700


Production Cost


Production Time

20 days

Dimensions (Width × Height × Depth)


Page Count


Paper Stock

450g / m2
320g / m2


Number of Colors

2

Varnishes


Binding


Typography

Adobe Garamond Pro
Custom typeface based on Caslon Pro

 


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Project Description

Befak stands for Beogradska Fabrika Klavira (Belgrade Piano Factory) and is the well known piano producing, selling and servicing center in the Balkan region. Knowing that the company has existed for over one century the traditional approach was a logical solution, with great care taken in the process of designing a memorable, unique and respectful mark. Gold foil stamping used in the identity materials gives an impression of the everlasting elegance of pianos.

Production Lesson(s)

The tricky issue when designing the folder was that the papers would fit nicely inside the logo-shaped cut, without design lowering its functionality. Therefore, we had to make multiple sized prototypes until we found optimal size for it. Paper we used for business cards was already coloured on one side, so the cutting of business cards had to be done perfectly because the edges of thick colored paper are very sensitive, and everything had to look perfect in the end. The paper we mostly used for the boxes and folders—Cordenons Notturno Nero—had to be chosen wisely for each item—box, folder etc.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter

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Date Published

October 11, 2013

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Filed Under

Collateral
Foil stamp
Offset
Stationery

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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