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Lead Image

Befak Pianos Identity


Production Method

Foil stamp



Kosta Rakicevic

Art Direction & Design: Kosta Rakicevic



Graficki Centar, Cacak

For Befak’s identity system and related collateral Kosta Rakicevic translated the classically elegant traits of grand pianos into an identity system and production decisions. Time-honored piano aesthetics are expressed through a debonair serif in gold foil on gloss black paper. 




Quantity Produced


Production Cost

Production Time

20 days

Dimensions (Width × Height × Depth)

Page Count

Paper Stock

450g / m2
320g / m2

Number of Colors





Adobe Garamond Pro
Custom typeface based on Caslon Pro


Description ---

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Project Description

Befak stands for Beogradska Fabrika Klavira (Belgrade Piano Factory) and is the well known piano producing, selling and servicing center in the Balkan region. Knowing that the company has existed for over one century the traditional approach was a logical solution, with great care taken in the process of designing a memorable, unique and respectful mark. Gold foil stamping used in the identity materials gives an impression of the everlasting elegance of pianos.

Production Lesson(s)

The tricky issue when designing the folder was that the papers would fit nicely inside the logo-shaped cut, without design lowering its functionality. Therefore, we had to make multiple sized prototypes until we found optimal size for it. Paper we used for business cards was already coloured on one side, so the cutting of business cards had to be done perfectly because the edges of thick colored paper are very sensitive, and everything had to look perfect in the end. The paper we mostly used for the boxes and folders—Cordenons Notturno Nero—had to be chosen wisely for each item—box, folder etc.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

October 11, 2013


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UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…

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