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Lead Image

These promotional postcard packages for Nashville-based photographer, Josh Anderson, go beyond every-day promo cards with the personal touch of rubber stamped letters and the addition of pins: little touches that go a long way. Adding these personalized elements not only grab more attention, they also compliment the style of Mr. Anderson’s photographs nicely. 

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Client

Josh Anderson


Quantity Produced

250 promos printed (1000 cards)


Production Cost

$913.72 Cards
$57 Stamps
$240.29 Pins


Production Time

1 week cards
1 week stamps
10 days pins

Dimensions (Width × Height × Depth)

5 × 7 in


Page Count

5


Paper Stock

120lb


Number of Colors

5/4

Varnishes

Gold Foil, Spot


Binding


Typography

Futura
Neutraface
Gotham

 


Description
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Project Description

Josh Anderson is an Editorial photographer based in Nashville Tennessee. His work can be seen in Bloomberg Businessweek, Bon Appetit, Cosmopolitan, Ditlo, Entrepreneur Magazine, ESPN Magazine, FADER, Guardian Weekend Magazine, GQ, Interview Magazine, INC Magazine, Newsweek, New York Times, Nylon, Runners World, USA Today, Vice, Wall Street Journal.

Josh worked with me to come up with a modern, youthful, and elegant brand which we then applied to his promotional materials.

When it came to his promo design we didn't want to just do another postcard package that felt like it had no personal touch to it at all. So we designed some pins to compliment his postcards and a rubber stamp to give it that DIY/personal look.

Production Lesson(s)

Our original printer wasn't very good and couldn't get the colors exactly right. Josh found someone in his own town who did proofs and printing remarkably cheaper. Always consider local printers in your client's town.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter

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Date Published

January 31, 2014

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Filed Under

Digital
Foil stamp
Postcard

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc



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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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