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BROWSE


Lead Image

Mix a precise die-cut border with luxurious Lettra and a bar full of whiskey, and you’ve got a system that makes people actually want to take notes at the Library.  

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Client

Multnomah Whiskey Library


Quantity Produced

5,000+ / On Going Order


Production Cost


Production Time

12 business days

Dimensions (Width × Height × Depth)


Page Count


Paper Stock

220 DTC


Number of Colors

1

Varnishes


Binding


Typography

 


Multnomah Whiskey Library Stationery
Multnomah Whiskey Library Stationery
Multnomah Whiskey Library Stationery ---

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Project Description

We were honored to be the printer for the paper items supplied to MWL. Below is the design concept by Pail Design based in Portland.

The Multnomah Whisk{e}y Library, (The Library) was just named one of the top 22 whiskey bars in America. It boasts over 1,500 spirit offerings, lined up against brass rails and led by curator and talented spirits director, Tommy Klus. The interior environment was created by the Library's co-founder, Alan Davis and Elk Collective'€™s Kelly Ogden. This collaboration results in a luxurious British lounge and an old classic library feel, for an experience that makes you warm and cozy before taking your first sip.

The Library needed to communicate the feel of exclusivity, without being pretentious, and yet set themselves apart as a place of enjoyment, education and extensive spirit knowledge. Whilst a membership to the Library is available for a nominal fee to receive additional perks, the establishment opens its doors to anyone and everyone. To accomplish this, we set out to balance the brand language by combining vintage bits of humor with old-world-charm that speaks to a broad customer base. Materials needed to be, rich in texture and color (leather, brass, letterpressed paper items, brushed linen edges), and styled as 'traditionally classic' (through typography and imagery) to communicate a historic vibe. We created the brand concepts–Whiskey and Whisk{e}y, for the pursuit of diversion leisure and knowledge–and the short-name, €œThe Library. This supports the brand objectives with a sophisticated palate that uses humor from old whiskey quotes combined with sketches and rich textures.

Production Lesson(s)

Much like a fine whiskey it's the little details that matter the most. The suite for Multnomah Whiskey Library is a good example of this ethos. Designed by Pail Design and printed on Lettra 220# in Black 4U with a scallop die cut. Provided that business cards are 2-by-3 and the 4-by-6 note card each have a unforgiving tight border when printing our math had to be perfect once going to die cut. Any mis-registration in the 3 passes would be terribly obvious and let down our reputation as a Type A :) print shop. Also on that note Black 4U is a orange black that is hard to stabilize across a print suite, once the ink fountain is dialed in best not to mess with it.”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter

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Date Published

August 7, 2014

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Filed Under

Letterpress
Stationery

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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