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BROWSE


Lead Image

Grady Mac Denim Hangtags

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Production Method

Digital
Letterpress

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Design

HOOK

Trish Ward, Art Director & Designer
Brady Waggoner, Creative Director
Tom Jeffrey, Copywriter
Suzie Barrow, Account Manager

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Printing

Henry + Co.

HOOK’s letterpressed hang-tag for Tennessee-based denim stitchers Grady Mac also serves as an envelope which holds four digitally printed cards. These cards provide more information about the brand and can be switched out seasonally. 

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Client

Grady Mac


Quantity Produced

1,000


Production Cost


Production Time

2 Weeks

Dimensions (Width × Height × Depth)

Hang Tag: 3.625 × 4.85┬áin.
Interior Cards (4 total): 3.25 × 4.5 in.


Page Count


Paper Stock

French Paper Co / Speckletone / Madero Beach / 100 lb. Cover
Cougar / Super Smooth / White / 80 lb. Cover


Number of Colors

2 Color Letterpress: PMS 165 U (orange) and PMS 296 U (blue)
Digital Cards: CMYK 4/4

Varnishes


Binding


Typography

Daddy Brady
Interstate
AT Sackers Gothic
Engravers

This piece is available for purchase for


Grady Mac Denim Hangtags
Grady Mac Denim Hangtags
Grady Mac Denim Hangtags
Grady Mac Denim Hangtags ---

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Project Description

The letterpressed hang-tag serves as a pocket used to promote new products, the brand, or share little surprises with customers. The 4 cards inside share details about Grady Mac's quality denim, and new styles for Men's and Women's jeans. Those cards can change with the seasons to advertise other styles, sales, or promotions. Grady Mac jeans are hand-stitched just south of Nashville, Tennessee. The denim comes from North Carolina. The artwork reflects Grady's American-made style. Custom filigree was hand-drawn to surround the type on the front and back. The sketch was scanned and turned into smooth bézier strokes for the final art. I was careful to use a vibrant orange and no distressing to balance the antique linework and type.

Production Lesson(s)

Originally I thought it would be too expensive to create a custom envelope, but that wasn't the case here. It would have cost more to manipulate an existing envelope to look the way I wanted, plus some special features would have been lost. At the last minute before the die was made, I increased the length of the back to reduce a gap on the side where the envelope closes (I was too generous here when I first designed the dieline). I was worried about tight registration being that some artwork is so close to the border. Henry + Co. really nailed it. I couldn't be happier with that printer. Ya'll need to check 'em out. ”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter

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Date Published

September 5, 2014

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Filed Under

Digital
Letterpress
Packaging

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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