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Lead Image

Grady Mac Denim Hangtags


Production Method





Trish Ward, Art Director & Designer
Brady Waggoner, Creative Director
Tom Jeffrey, Copywriter
Suzie Barrow, Account Manager



Henry + Co.

HOOK’s letterpressed hang-tag for Tennessee-based denim stitchers Grady Mac also serves as an envelope which holds four digitally printed cards. These cards provide more information about the brand and can be switched out seasonally. 



Grady Mac

Quantity Produced


Production Cost

Production Time

2 Weeks

Dimensions (Width × Height × Depth)

Hang Tag: 3.625 × 4.85┬áin.
Interior Cards (4 total): 3.25 × 4.5 in.

Page Count

Paper Stock

French Paper Co / Speckletone / Madero Beach / 100 lb. Cover
Cougar / Super Smooth / White / 80 lb. Cover

Number of Colors

2 Color Letterpress: PMS 165 U (orange) and PMS 296 U (blue)
Digital Cards: CMYK 4/4




Daddy Brady
AT Sackers Gothic

This piece is available for purchase for

Grady Mac Denim Hangtags
Grady Mac Denim Hangtags
Grady Mac Denim Hangtags
Grady Mac Denim Hangtags ---

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Project Description

The letterpressed hang-tag serves as a pocket used to promote new products, the brand, or share little surprises with customers. The 4 cards inside share details about Grady Mac's quality denim, and new styles for Men's and Women's jeans. Those cards can change with the seasons to advertise other styles, sales, or promotions. Grady Mac jeans are hand-stitched just south of Nashville, Tennessee. The denim comes from North Carolina. The artwork reflects Grady's American-made style. Custom filigree was hand-drawn to surround the type on the front and back. The sketch was scanned and turned into smooth bézier strokes for the final art. I was careful to use a vibrant orange and no distressing to balance the antique linework and type.

Production Lesson(s)

Originally I thought it would be too expensive to create a custom envelope, but that wasn't the case here. It would have cost more to manipulate an existing envelope to look the way I wanted, plus some special features would have been lost. At the last minute before the die was made, I increased the length of the back to reduce a gap on the side where the envelope closes (I was too generous here when I first designed the dieline). I was worried about tight registration being that some artwork is so close to the border. Henry + Co. really nailed it. I couldn't be happier with that printer. Ya'll need to check 'em out. ”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

September 5, 2014


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

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