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BROWSE


Lead Image

Year of the Tiger Event Collateral

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Production Method

Foil stamp
Offset

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Design

Another Colour

Creative Direction and Design: Steve Scott

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Printing

Burwood Press

Sydney, Australia based Taronga Zoo’s annual fundraiser, Zoofari, raises money for the conservation of endangered species. 2010, the year of the Sumatran Tiger, featured a dramatic black and gold invitation and program which set a regal tone for the event. 

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Client

Taronga Foundation


Quantity Produced


Production Cost


Production Time

Dimensions (Width × Height × Depth)

Invitation, Envelope: 4 × 8  in.
Program: 8 × 8 in.
Belly-band: 2.5 × 4 in.


Page Count


Paper Stock

BJ Ball / Notturno / Black / 350sm
BJ Ball / Stardream / Gold / 285gsm


Number of Colors

Pantone 871C + CMYK + Gold & Black Foiling

Varnishes


Binding


Typography

Neutraface

 


Year of the Tiger Event Collateral
Year of the Tiger Event Collateral
Year of the Tiger Event Collateral
Year of the Tiger Event Collateral ---

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Project Description

With only 400 Sumatran Tigers left in the wild, Taronga Zoo needed a concept for Zoofari 2010 that would capture the vulnerability of the Tiger's existence. As the invitation was opened, the 400 Tigers were presented as a collection of gold silhouettes: the invitee literally holding the entire population of wild Sumatran Tigers in their hands. We used gold and black foiling on black card to represent the distinct colouring of the Tiger. An illustrated face of the Sumatran Tiger was used as a motif for the event, printed on invitations, programs and decor. The event raised a total of $430,000 that contributed to the continued protection and conservation of the endangered species.

Production Lesson(s)

This project had several time-consuming tasks: drawing 400 individual tiger silhouettes, hand folding and affixing belly-bands. But it was all worth it for the dramatic and influential story-telling. The invitee firstly tears the belly-band, setting a regal tone. Upon opening, the invitee comes face-to-face with a Tiger, and upon fully opening, the invitee holds every wild Sumatran Tiger on Earth in their hands. Foiling black onto black paper, and printing gold onto gold paper, really highlighted the contrast in textures of the stocks. ”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter

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Date Published

December 4, 2014

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Filed Under

Foil stamp
Invitations
Offset
Program

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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