ABOUT      CONTACT      RSS

2009

2017

ADV @ UNDERCONSIDERATION      Peek here for details

---

BROWSE


Lead Image

Chinese manganese excavator Sanrun Mining calls on the designers at Necon to create a luminous brand identity that reflects the colorful nature of the metal in modern visual language. 

---

Client

Sanrun Mining Co.


Quantity Produced


Production Cost


Production Time

Dimensions (Width × Height × Depth)

3.5 × 2 in


Page Count


Paper Stock

Olin / Regular / Absolute White / 200/300


Number of Colors

Varnishes


Binding


Typography

 


Sanrun Mining Brand Collateral
Sanrun Mining Brand Collateral
Sanrun Mining Brand Collateral
Sanrun Mining Brand Collateral
Sanrun Mining Brand Collateral ---

Recent Posts


Previous


Next

Project Description

Chongqing is a municipality in Southwest China famous for its highly developed industry and the Three Gorges Dam located near by. There you will find Sanrun owned mine recognised for excavating, processing and distribution of manganese.

We were entrusted with a task of designing a visual identity reflecting the industry's profile and inducing modern expression. Three central shapes found in the Sanrun sign echo three areas of activity and relate to both the distinctive shape of an opencast mine, and the manganese alloy's colour shine visible in cross section of a split ore block.

Production Lesson(s)

Always stick to your guns. Especially if it means you will have to work your way round challenges you've set up. Lessons learnt in the process will pay off with next projects. And have patience and trust in your printer.”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter

---

Date Published

February 17, 2015

---

Filed Under

Foil stamp
Identity Materials
Offset
Silkscreen

---

Tagged with




---

Share to Facebook Share to Twitter Share to Google+ Add This


---

About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc



Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers

About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


---
The End