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BROWSE


Lead Image

West Michigan Center for Arts + Technology Invitation

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Production Method

Offset

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Design

Plenty

Gwen O'Brien, Designer and Creative Director
Jessica Meade, Designer

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Printing

Custom Printers

Grand Rapids-based studio Plenty donates their time each year to designing the invitation for WMCAT’s biggest fundraiser. This year’s invite utilizes pink and fuchsia papers in combination with black and PMS Silver to create a dramatic and engaging experience without breaking the budget.
 

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Client

West Michigan Center for Arts + Technology


Quantity Produced

3,000


Production Cost

$2,400


Production Time

10 Days

Dimensions (Width × Height × Depth)

8.25 × 5.25 in.


Page Count

10, plus envelope


Paper Stock

Astrobrights Fireball Fuchsia 65 C
Astrobrights Plasma Pink 65 C
Neenah Environment Raw Concrete 70 (envelope)


Number of Colors

2 (Black plus Silver)

Varnishes


Binding

Folded


Typography

Verlag

 


West Michigan Center for Arts + Technology Invitation
West Michigan Center for Arts + Technology Invitation
West Michigan Center for Arts + Technology Invitation
West Michigan Center for Arts + Technology Invitation
West Michigan Center for Arts + Technology Invitation ---

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Project Description

For West Michigan Center for Arts + Technology's (WMCAT) biggest fundraiser, every year Plenty donates our time designing the collateral for this event. To keep costs low, we focused on printing black plus one PMS (silver) and let the paper be the pop of color. We used the elements of the logo for the visuals and used them in abstract ways throughout the invitation. The result is playful, dramatic, and engaging.

Production Lesson(s)

The invitation was initially designed with only one insert, however, the client wanted to add more information and sponsor details (and logos!). We decided to add a second insert, which wasn't ideal, but it kept the information clean and organized.”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter

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Date Published

March 5, 2015

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Filed Under

Invitations
Offset

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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The End