ABOUT      CONTACT      RSS

2009

2017

ADV @ UNDERCONSIDERATION      Peek here for details

---

BROWSE


Lead Image

This z-bound book for fountain consultancy Watercube brings the water element into printed form to showcase water management expertise. Through UV coatings and debossing, design studio quattrolinee transformed a static object into a liquid story. 

---

Client

Watercube


Quantity Produced

1,500


Production Cost


Production Time

2 weeks

Dimensions (Width × Height × Depth)


Page Count

280


Paper Stock

150g, 700g, 3mm, 350g


Number of Colors

4+2

Varnishes

UV-coating


Binding

Z-binding


Typography

Theinhardt by Optimo Type Foundry

 


Watercube Company Book
Watercube Company Book
Watercube Company Book
Watercube Company Book
Watercube Company Book
Watercube Company Book
Watercube Company Book
Watercube Company Book
Watercube Company Book
Watercube Company Book
Watercube Company Book
Watercube Company Book
Watercube Company Book
Watercube Company Book
Watercube Company Book
Watercube Company Book
Watercube Company Book
Watercube Company Book
Watercube Company Book
Watercube Company Book
Watercube Company Book ---

Recent Posts


Previous


Next

Project Description

Watercube is a strongly passionate fountain consultancy firm. The challenge that moves them is to combine creativity and engineering required in water control to give shape to the unpredictable. Our duty was to synthesise these core characteristics. To showcase and ennoble the best of the generative identity we created, special attention was dedicated to the print, binding and finishing details.

A UV-coating was added to the black sleeve to recall a water effect. On the sleeve and on the inside cover a one-level debossing finish was added to create a strong sensorial effect.

The outside of the book is mainly designed with the neutral combo of black and white. But colours play an important role on the inside though, and the z-shaped binding discloses two sides of Watercube in partitions: the greenish light blue defines Volume A and Volume B is characterised by the glossy red.

Production Lesson(s)

To achieve the results we had in store for this project we needed to be bold, to experiment not only different processes of generative branding, but especially not being afraid of proposing less conventional approaches to the editorial, print and finishing parts as well. Risk was the only way to take the client’s company brand one step further–and it was worth it.”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter

---

Date Published

October 15, 2015

---

Filed Under

Books
Deboss
Offset

---

Tagged with





---

Share to Facebook Share to Twitter Share to Google+ Add This


---

About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc



Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers

About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


---
The End