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Lead Image

Appleton Coated Brochure


Production Method




Rule29 Creative

Edwin Carter, Designer
Susan Herda, Designer
Justin Ahrens, Creative Director



Independent Printers

If you ever wanted to see, feel, and experience varnish in all its splendor this is the piece for you. Contact Appleton or Rule29 and ask how you can get a copy for yourself. Lots of varnish details after the photos. 



Appleton Coated

Quantity Produced

Production Cost

Production Time

4 months

Dimensions (Width × Height × Depth)

Page Count


Paper Stock

100lb cover

Number of Colors


It's all about the varnishes! Details after the photos.





Appleton Coated  Brochure
Appleton Coated  Brochure
Appleton Coated  Brochure
Appleton Coated  Brochure
Appleton Coated  Brochure

Varnish details:
OUTSIDE COVER: UV Offset |€“ 4cp + match red + match blue + match black (pattern) + Clear thick Spot gloss UV coating on front cover
INSIDE COVER: UV Offset | 4cp + match red + match blue + match black (pattern) + highly-pigmented match metallic silver  1a, 1b, 8a, & 8b UV Offset +€“ 2 hits opaque white for text boxes and under right half of robot + 4cp + match red + match black (pattern) + Spot gloss UV Coating on large dial and hands  2a, 2b, 7a, & 7b Offset-Stochastic Printing + 2 hits opaque white (inline using UV inks & dryers) for text boxes and under right half of sock puppet + 4cp + match red + match black (pattern) 3a & 6a Offset +€“ 2 hits opaque white (inline using UV inks & dryers) — for text boxes and under right half of pig + 4cp + match black (pattern) + match grey 3b & 6b Offset – 4cp + match red + match black (pattern) + match grey  4a & 5a UV Offset + 4 hits opaque white (first pass & stochastic) for text boxes and under the chicken + 4cp + match black (pattern) + match grey + yellow touch plate under left half of chicken  4b & 5b UV Offset — 4cp + match black (pattern) + match grey + yellow touch plate under left half of chicken


Recent Posts


Project Description

For our client, Appleton Coated, we created the Curious About Print: Matter promotional book. Showcasing the playful potential of Curious Matter, Metallics, Skin and Touch, Curious About Print: Matter is the fourth in a series of inspirational and educational guidebooks. The book's design showcases four different Curious grades in a visual mashup of colors, textures, and images. It features a distinctive binding allowing the viewer to mix-and-match images and allow intriguing combinations and comparisons.

Production Lesson(s)

One of the primary goals of the project was to showcase a range of different paper types and print techniques. For this reason our team had to be incredibly detailed in our file organization and setup, as well as maintain communication with the printer for each step of the design process, to ensure the project's success.”

Post Author

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

January 27, 2016


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End