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Lead Image

Big Belly Band Packaging


Production Method




Daniele Simonelli

Photography: Alessandro Campisi



Self (with Phaser 7500DN inkjet)

Drinking your own beer that you make with friends and each of everyone’s respective hands from an unlabeled beer bottle is no fun. (Other than, you know, you gave life to this beer). So Daniele Simonelli, the designer in the group of five home-brewers, took it upon himself to give their beer the small-run branding it deserves, with the same DIY approach as their product. Hang tags are die-cut, hole-punched, rubber-stamped, and strung by hand while a concealing print is wrapped around the bottle, giving this home-spun beer a market-ready finish. 




Quantity Produced


Production Cost

Production Time

Dimensions (Width × Height × Depth)

Page Count

Paper Stock

Modigliani, 200 grams (made by Polyedra)

Number of Colors





Big Belly Band Packaging
Big Belly Band Packaging
Big Belly Band Packaging
Big Belly Band Packaging
Big Belly Band Packaging
Big Belly Band Packaging
Big Belly Band Packaging
Big Belly Band Packaging ---

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Project Description

Inspired by a tour inside the Guinness Factory in Dublin, during the Autumn of 2011 I started to brew my own beer with some friends of mine. Even though we didn't have any knowledge of the art of home-brewing, step by step we learned the craft and started to produce some pretty nice beer. Our intent has never been to create a commercial beer, but a homemade and handcrafted one. We wanted to have fun while brewing and to create a beer to share among our families and friends. Following this vision, I designed a brand identity which reflect the handmade nature of our beer: the BBB beer is totally handcrafted, from the brewing to the label.

Post Author

Author Picture

Armin Vit

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

February 2, 2016


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End