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BROWSE


Lead Image

Molly Taylor & Co. Identity Materials

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Production Method

Letterpress
Offset

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Design

Studio of Christine Wisnieski

Photography, Paul Sobota
Styling, Dana Sobota

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Printing

Oliver Printing Co.

With lots of dainty details to produce, this team quickly realized that printed on pre-made envelopes can be tricky but they did not give up and found a cumbersome but worthwhile solution to the challenge. 

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Client

Molly Taylor & Co.


Quantity Produced


Production Cost


Production Time

3 weeks

Dimensions (Width × Height × Depth)


Page Count


Paper Stock


Number of Colors

2

Varnishes


Binding


Typography

Trade Gothic
Adobe Caslon

 


Molly Taylor & Co. Identity
Molly Taylor & Co. Identity
Molly Taylor & Co. Identity
Molly Taylor & Co. Identity
Molly Taylor & Co. Identity
Molly Taylor & Co. Identity
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Project Description

Stationery system for Molly Taylor & Company—€”the Hudson, Ohio based floral studio of Molly Taylor and Bailey Wilson. The objective was to rename the duo’€™s growing studio, positioning them as the best in their class and a collection of many talented artists. Rooted in the classics, the updated logo and identity embrace clean and beautiful typography balanced by a nature inspired color palette. Specialty finishes of gold foil and letterpress can be found throughout.

Production Lesson(s)

The tiny notecard envelopes were tricky. We were set to put them on the offset press until the printer looked at the envelopes and realized they couldn't actually print them! We scrambled to find a printer who could and ended up working with our friends at Type Twenty Seven to imprint the flaps. Since the envelopes have a vertical seam, we slid a small card within each envelope before pressing the address to eliminate any interference. ”

Post Author

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter

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Date Published

October 3, 2016

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Filed Under

Identity Materials
Letterpress
Offset

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc



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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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The End