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2014 Brand New Conference: Photos, Tweets, and Videos

Announced Oct. 8, 2014 by Armin

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A different kind of Review today: a breakdown of the 16 sessions of the 2014 Brand New Conference that took place this past September 25 – 26 in Chicago, IL, and which was awesome. (If you are looking at this in an RSS reader head on over to the real thing, too much formatting). This is a very long post with a photo of each speaker, very brief summaries from me and my partner in crime, collected tweets from the audience, and a preview of their video/session. A few other things worth bullet-pointing:

Videos for purchase are now available.

We’ve switched to a new shopping cart that allows you to pick à la carte and apply discounts based on volume. If this system works out nicely we will start porting all past videos into this system.

A lot more photos from the event have been posted in this Flickr album.

Additional videos from the conference not included in this post: Day one opening remarks and BNConf identity presentation / Day one closing summaries / Day two opening remarks and Brand New summary / Day two closing summaries

We are in the final stages of signing a contract with one of two venues located in lower Manhattan for a September 24 – 25, 2015 event. As soon as we are able to secure it we will start pre-sale of tickets.

If all goes according to plan, next week I will post this year’s identity materials. Just have to photograph it.

That’s it. Enjoy the post. There is a lot of great content from all the speakers.

Photos by Drew Rios.

Lance Wyman, Lance Wyman Ltd.

2014 Brand New Conference: Photos, Tweets, and Videos

Armin’s summary

An overview of his work — focusing on urban icons — before, during, and after his 1968 Summer Olympics identity.

Bryony’s summary

From Lance we learned that one or two projects can define the path you will follow—even if you don’t realize it at the time.

Tweets











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Jennifer Kinon & Bobby C. Martin Jr., OCD | The Original Champions of Design

2014 Brand New Conference: Photos, Tweets, and Videos

Armin’s summary

A dueling view on what’s the most important thing — the logo or the system — through a series of high-profile case studies.

Bryony’s summary

From OCD we learned that the logo is the most important thing. Or is it the system? One thing is for sure, if you give it your all and always over-deliver, great things will come your way.

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Sebastian Padilla, Anagrama

2014 Brand New Conference: Photos, Tweets, and Videos

Armin’s summary

An enthralling origin story about Anagrama’s business model and some examples of their colliding creative concepts.

Bryony’s summary

From Sebastián we learned to look for opportunities even when you think there are none.

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Jonathan Lee, Google UXA

2014 Brand New Conference: Photos, Tweets, and Videos

Armin’s summary

An in-depth look at the motivations and making of Google’s new and exhaustive Material Design approach.

Bryony’s summary

From Jonathan we heard we shouldn’t press the back button, we should always move forward — even if Google maps can’t tell you where you are going. Play. Experiment. Try.

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Jim Bull, Moving Brands

2014 Brand New Conference: Photos, Tweets, and Videos

Armin’s summary

A behind the scenes look at how Moving Brands was built, grown, and the risks one has to be willing to take.

Bryony’s summary

Jim has realized that “we” is his strongest asset, not his ego, as he takes risks and does whatever it takes to get the job and produce great work.

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Justin Ahrens, Rule29

2014 Brand New Conference: Photos, Tweets, and Videos

Armin’s summary

A range of reasons to design for special causes. (This video/session is shared with Dawn Hancock and Bob Faust).

Bryony’s summary

Justin questioned success against value within a creative model and acted upon his findings to follow his need to go beyond awards and recognition.

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Dawn Hancock, Firebelly Design

2014 Brand New Conference: Photos, Tweets, and Videos

Armin’s summary

A case study of Divvy, Chicago’s bike-sharing program. (This video/session is shared with Justin Ahrens and Bob Faust).

Bryony’s summary

Dawn experienced and learned that collaborating with, and listening to clients can yield even better results.

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Bob Faust, Faust

2014 Brand New Conference: Photos, Tweets, and Videos

Armin’s summary

A case for considering branding as making memories. (This video/session is shared with Justin Ahrens and Dawn Hancock).

Bryony’s summary

Bob questioned: what are the rules of engagement? How do you get people to respond? Go out there and figure it out, for it is through experience that memories are created.

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Jefferson Perky, Perky Bros

2014 Brand New Conference: Photos, Tweets, and Videos

Armin’s summary

An entertaining tale of moving from the business side to the creative side late in life while producing standout work.

Bryony’s summary

Jeff showed us that we have the ability to make a difference. No matter the location, the industry, or the budget. Remember you get out, what you put in. Oh, and coffee mugs are underrated.

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Keira Alexandra, Work-Order

2014 Brand New Conference: Photos, Tweets, and Videos

Armin’s summary

A solid answer, punctuated by sophisticated and humorous work shown, on her relatively low industry profile. (No more!)

Bryony’s summary

Keira showed us that magic can happen with the contents of a corporate trash can, you just need to know how to sift, look, and be playful. And don’t forget to use sound.

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Adrian Shaughnessy, Unit Editions

2014 Brand New Conference: Photos, Tweets, and Videos

Armin’s summary

An overview of Adrian’s evolution from client-driven designer to publisher of some of the best design books today.

Bryony’s summary

Adrian is a perfect example that changing course, fostering relationships, and facing new challenges will send you on a fantastic journey—especially if you are guided by research and the quest for top quality.

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Björn Kusoffsky, Stockholm Design Lab

2014 Brand New Conference: Photos, Tweets, and Videos

Armin’s summary

A range of case studies from one of Stockholm’s greatest and most versatile firms — and a peek at Bjorn’s pop art roots.

Bryony’s summary

Björn exemplified the fact that we can, and must, turn the mundane into something extraordinary.

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Mario Eskenazi

2014 Brand New Conference: Photos, Tweets, and Videos

Armin’s summary

A soft-spoken, let-the-work-do-the-talking breakout performance on Mario’s shaping of Barcelona’s visual landscape.

Bryony’s summary

The wisdom of Mario tells us we should think first, and draw later. And if you approach your work with quiet attention and consideration you will hear the whispers of that unique solution that is incredibly simple and perfect.

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Sol Sender, VSA Partners

2014 Brand New Conference: Photos, Tweets, and Videos

Armin’s summary

An insightful talk framed around the “Inside/Outside” dynamics of branding — plus his experience of working with IBM.

Bryony’s summary

Focusing on a dynamic of inside and outside, Sol walked us through what it takes to manage a giant brand like IBM, and the lessons he has learned as designer, strategist, writer, and leader. But most importantly, he reminded us to stop and eat every now and then.

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Eli Altman, A Hundred Monkeys

2014 Brand New Conference: Photos, Tweets, and Videos

Armin’s summary

A thoughtful (and humorous) introduction to the business of naming and why it’s harder than it seems.

Bryony’s summary

Be it in naming or design, Eli told us to avoid chocolate and vanilla, and to focus on an objective that will lead to a memory making experience. To wrap all of that into a nice little package know that names and design should work together, not have an ego battle.

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Jim Coudal, Coudal Partners

2014 Brand New Conference: Photos, Tweets, and Videos

Armin’s summary

A strong case in favor of procrastination. (This video/session is shared with Alisa Wolfson and Dave Mason).

Bryony’s summary

Procrastination. Happy. Deadlines. Swoosh. Neurons. Process. Chalkboard. Caught up. Hangman. Sleep. Distraction. Tuesday. Mess around. Connect. Open minds. BFO’s. Aha! Full force… Tomorrow. Jim. Awesome.

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Alisa Wolfson, Leo Burnett Chicago

2014 Brand New Conference: Photos, Tweets, and Videos

Armin’s summary

A quick look at Recipeace, a brand focusing on resolving conflict through a shared meal. (This video/session is shared with Jim Coudal and Dave Mason).

Bryony’s summary

Alisa showed us the tangible wonder of collaboration and relationships that come together to make a difference. A hardcore and beautiful difference.

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Dave Mason, Multiple Inc.

2014 Brand New Conference: Photos, Tweets, and Videos

Armin’s summary

A call for respect of other designers’ work and consideration for the “in-between”. (This video/session is shared with Jim Coudal and Alisa Wolfson).

Bryony’s summary

Through a personal story—and brand—Dave was clear in that what matters isn’t the before, nor the after. It’s about what happens in between. And whatever you do, do it with the highest level of respect.

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Roanne Adams, RoAndCo

2014 Brand New Conference: Photos, Tweets, and Videos

Armin’s summary

A tale of kindling a love affair with branding through a beautiful set of projects for the fashion industry.

Bryony’s summary

Roanne gave us several tidbits of wisdom: Start with the idea to create something meaningful; ask your clients for their inspiration; foster an authentic connection to a brand to create authenticity; be better. Always be better. And the list goes on…

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Mark Kingsley, Malcontent

2014 Brand New Conference: Photos, Tweets, and Videos

Armin’s summary

An unexpected, no-holds-barred, passionate take on the good, the bad, and the ugly of our industry.

Bryony’s summary

Let me think… Meh? We will need to talk offline about you going after my husband, but we can leave that for the after party. On a more serious note, I am sure that you will never look at anything the same way after listening to Mark and looking at the world through his lens. And while you do that, remember to speak and listen recklessly, and go about life with a great appetite.

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See you in 2015

2014 Brand New Conference: Photos, Tweets, and Videos

Armin & Bryony’s summary

We are obviously biased as it’s our event but it was damn great. There was a great energy that we haven’t felt since the first conference in 2010 — this doesn’t mean the conferences in between were lame, but moving to two days in a different city really raised the stakes. Our speakers were delightful, our audience receptive, our volunteers hard-working, the venue’s staff accommodating, and the weather was stunning. Many thanks to all who came and we hope to see as many of you (and as many of you who didn’t come) in New York in 2015 for another 2-day event.

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See what else happened on Brand New each year since publication began in 2006

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