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2018 Brand New Conference: Photos, Tweets, and Videos

Announced Sep. 24, 2018 by Armin

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Here is this year’s breakdown of the 16 sessions of the 2018 Brand New Conference that took place this past September 13 – 14 in New York, NY, and which was awesome. (If you are looking at this in an RSS reader head on over to the real thing, too much heavy formatting). This is a very long post with a photo of each speaker, very brief summaries, collected tweets from the audience, and a preview of their video/session, so give it a good time to load. A few other things worth bullet-pointing:

That’s it. Enjoy the post. There is a lot of great content from all the speakers.

Photos by Kara Smarsh.

Christopher Doyle / Christopher Doyle & Co. / Sydney, Australia

2018 Brand New Conference: Photos, Tweets, and Videos
Summary

An entertaining glimpse at his approach to generating ideas and developing identities (including his own).

Tweets and Instagrams


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#bnconf

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Annie Atkins / Annie Atkins / Dublin, Ireland

2018 Brand New Conference: Photos, Tweets, and Videos
Summary

A rare look at the process of making graphic props and fake brands for movies like Bridge of Spies and Grand Budapest Hotel.

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Kit Hinrichs / Studio Hinrichs / San Francisco, CA

2018 Brand New Conference: Photos, Tweets, and Videos
Summary

A handful of case studies from a career spanning over 55 years and many design disciplines.

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#flag #america #bnconf

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Sue Murphy / Wieden+Kennedy / Portland, OR

2018 Brand New Conference: Photos, Tweets, and Videos
Summary

A breakdown of three approaches to developing brands that are similar in both design firms and ad agencies.

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James Greenfield / Koto / London, UK

2018 Brand New Conference: Photos, Tweets, and Videos
Summary

A thoughtful, three-part sports analogy looking at Koto’s team, tactics, and game through three case studies.

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Wise words from @gradiate @studiokoto at #bnconf

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Mirko Ilić / Mirko Ilić Corp. / New York, NY

2018 Brand New Conference: Photos, Tweets, and Videos
Summary

A cautionary presentation on the symbols used by Neo-Nazis and white supremacists who have moved beyond Swastikas.

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Katie Levy and Mike McVicar / Gander Inc. / Brooklyn, NY

2018 Brand New Conference: Photos, Tweets, and Videos
Summary

A quick timeline of Gander’s growth and some examples of their commitment to helping the underdogs tell their stories.

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Deva Pardue / The Wing / New York, NY

2018 Brand New Conference: Photos, Tweets, and Videos
Summary

An overview of the evolution of the identity for The Wing, a growing network of women-only co-working spaces.

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Laura Forde / The New York Times / New York, NY

2018 Brand New Conference: Photos, Tweets, and Videos
Summary

A very rare look inside The New York Times branding and how its internal design culture has transformed in recent years.

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Scott Dadich / Godfrey Dadich Partners / San Francisco, CA

2018 Brand New Conference: Photos, Tweets, and Videos
Summary

A thoughtful overview of Dadich’s approaches to design, from applying rigorous control to willfully doing it wrong.

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Leland Maschmeyer / Chobani / New York, NY

2018 Brand New Conference: Photos, Tweets, and Videos
Summary

A captivating take on how design is akin to slaying dragons and how this wisdom was applied to redesigning Chobani.

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Ivan Vasin and Ivan Velichko / Shuka Design / Moscow, Russia

2018 Brand New Conference: Photos, Tweets, and Videos
Summary

A brief glimpse at design in Russia and a trio of case studies showcasing Shuka’s insightful approach and wild imagination.

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#bnconf #shukadesign

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Dr Natasha Grand / INSTID / London, UK

2018 Brand New Conference: Photos, Tweets, and Videos
Summary

A detailed breakdown of the specialty of destination branding and how INSTID applied it to three obscure cities.

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Alice Ann Wilson / Brand Studio CAA-GBG / Los Angeles, CA

2018 Brand New Conference: Photos, Tweets, and Videos
Summary

A behind-the-scenes look at how lifestyle and personality brands are created, managed, and extended across categories.

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Neil Blumenthal / Warby Parker / New York, NY

2018 Brand New Conference: Photos, Tweets, and Videos
Summary

An inspiring introduction to the Warby Parker brand and its commitment to employees, customers, and society. “

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Chris Campbell & Lauren Cascio / Interbrand and Microsoft / New York, NY

2018 Brand New Conference: Photos, Tweets, and Videos
Summary

A detailed look at developing the identity for a product and industry without much precedent and charting a path for it.

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Spencer Charles & Kelly Thorn / Charles&Thorn / Brooklyn, NY

2018 Brand New Conference: Photos, Tweets, and Videos
Summary

An encouraging tale of how to shift the type of work and clients you do after getting pigeonholed for one approach.

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Jesse Reed & Hamish Smyth / Order / Brooklyn, NY

2018 Brand New Conference: Photos, Tweets, and Videos
Summary

A reasonable argument for designers to design their own typefaces for clients and define more unique voices for them.

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Jon Contino / Contino Studio / New York, NY

2018 Brand New Conference: Photos, Tweets, and Videos
Summary

A wildly entertaining (and richly profane) tale of being weird and staying weird while doing work for a broad range of clients.

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Jessica Hische / Jessica Hische / San Francisco, CA

2018 Brand New Conference: Photos, Tweets, and Videos
Summary

A convincing case for sharing knowledge with clients and peers and a showcase of Hische’s meticulous logo restoration process.

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Thanks New York!

2018 Brand New Conference: Photos, Tweets, and Videos
Armin and Bryony’s summary

As usual, this is the highlight of our year. We love doing this conference and the energy from each event fuels the hard work that goes into the next one. This year the event went as smooth as possible but it has probably been one of the most demanding in terms of the upfront work we put in — Bryony’s hundreds of hours casting concrete — as well as the week leading up to it — us driving thousands of pounds from Indiana to New York and stressing about bad weather that could derail the registration process and sponsor area outside. Equal parts luck and preparedness, things worked out and most everyone seemed please so we are delighted to have managed one more year! Many thanks again to our speakers, sponsors, volunteers, and attendees and web streamers for being part of #BNConf. And hopefully will see as many of you as possible for our ten-year anniversary in Las Vegas on October 17 - 18 in Las Vegas, NV.

Tweets and Instagrams




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