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2019 Brand New Conference: Summary, Sights, and Videos

Announced Nov. 4, 2019 by Armin

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Here is this year’s breakdown of the 16 sessions of the 2019 Brand New Conference that took place this past October 17 – 18 in Las Vegas, NV, and which was awesome. (If you are looking at this in an RSS reader head on over to the real thing, too much heavy formatting). This is a very long post with a photo of each speaker, very brief summaries, and a preview of their video/session, so give it a good time to load. A few other things worth bullet-pointing:

All event photos by Sofia Negron. (On the grid images you can click to open a bigger version.)

Day 1: Registration

2019 Brand New Conference: Summary, Sights, and Videos

Day 1: Morning Welcome and Materials Behind-the-scenes

Day 1: Early Morning Speakers

Pum Lefebure / Design Army

A behind-the-scenes look at the painstaking attention to detail of Design Army’s stunning brand campaign videos.

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Felix Fernando Oliha / Goodness Gracious

A thoughtful reconciliation of what we do as creatives and its relationship to the concept of “Belief”.

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Day 1: Morning Break

2019 Brand New Conference: Summary, Sights, and Videos

Day 1: Pro-bono-focused, 15-minute Presentations

Allyson Lack / Principle

A sobering insight into teen substance abuse and the glimmer of hope provided by Archway Academy in Houston.

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Deroy Peraza / Hyperakt

A quick intro into what doing work for non-profits followed by a look into the renaming and redesign of Tuyo Media.

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Mary Atwater / Young Survival Coalition

An introduction to YSC, a non-profit for young women diagnosed with breast cancer, and the help they need to continue their work.

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Day 1: Late Morning Speaker

Diti Katona / Concrete Design

A breakdown of three projects from Concrete that cover a runaway success, a potential success, and a failure.

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Day 1: Lunch

2019 Brand New Conference: Summary, Sights, and Videos

Day 1: Early Afternoon Speakers

Kawal Oberoi / Kawal Oberoi

A very entertaining overview of his still-young journey as a graphic designer, brand consultant, and podcaster in India.

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Kati Forner / Kati Forner Design

An inspirational case of evolving a career from working for agencies to establishing an independent, flourishing practice.

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Day 1: Afternoon Break

2019 Brand New Conference: Summary, Sights, and Videos

Day 1: Late Afternoon Speakers

Ritesh Gupta / Pet Plate

An appetizer of Pet Plate’s redesign leads to the main entrée of a breakdown of the current state of the design industry.

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Alfredo E., Bruno C., Matti V., Marcelo J. / Pupila

A riotously funny as well as solemnly serious glimpse at the personal and client projects that Pupila tackles with pure joy.

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Day 1: Summary

Day 2: Early-morning Vibes

2019 Brand New Conference: Summary, Sights, and Videos

Day 2: Morning Welcome and Brand New (the Blog) Summary

Day 2: Early Morning Speakers

Amy & Jennifer Hood / Hoodzpah

A lively presentation on the four equations that have led the Hood sisters to grow and evolve their business and practice.

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Steff Geissbühler / geissbühler:design

A look back at a 40-plus-year career, still going strong, and the iconic logos Steff has left in its wake.

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Day 2: Morning Break

2019 Brand New Conference: Summary, Sights, and Videos

Day 2: Pro-bono-focused, 15-minute Presentations

Elise Cropsal / lg2

A great example of thinking beyond the brief to create something the client, and its audience, didn’t know they wanted.

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Alex Coyle / SPARK

A look at how a side project for Spark to help a non-profit turned into a company-wide, year-round initiative to do good in different ways.

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Lolah Mupotaringa / Girl Pride Africa

A heartfelt introduction to Girl Pride Africa, a non-profit that helps young single mothers, and the help they need to continue their work.

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Day 2: Late Morning Speaker

Tarek Atrissi / Tarek Atrissi Design

An insightful glimpse into identity design for the Arab world through a practice that spans calligraphy, lettering, and type design.

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Day 2: Lunch

2019 Brand New Conference: Summary, Sights, and Videos

Day 2: Early Afternoon Speakers

Ana Couto / Ana Couto

An overview of the firm’s four principles and how they have evolved since 1991 along with the branding industry in Brazil.

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Mitch Paone / DIA

A visually stimulating presentation about how DIA blends music, movement, and type into kinetic identities.

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Day 2: Afternoon Break

2019 Brand New Conference: Summary, Sights, and Videos

Day 2: Late Afternoon Speakers

Louise Fili / Louise Fili Ltd.

A delightfully wry overview of Fili’s endlessly vast and amazingly rich work for New York’s restaurant industry.

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Forest Young / Wolff Olins

An in-depth behind the scenes look, charmingly presented, of Uber’s identity redesign, including first-round ideas.

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Day 2: Summary

Day 2: After-party

2019 Brand New Conference: Summary, Sights, and Videos

Attendee Impressions


BNConf 2020: Austin, TX

2019 Brand New Conference: Summary, Sights, and Videos

The 2020 Brand New Conference is scheduled for October 22 - 23 at the Long Center. Pre-sale tickets available now. See you there?

See what else happened on Brand New each year since publication began in 2006

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