Opinions on corporate and brand identity work.

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This is a very old entry — images are small, formatting is off.



Noted Dec. 9, 2011 by Armin

Industry / Corporate Tags /

Aimia Logo, Before and After

Established in 1984, Aimia (formerly Groupe Aeroplan) is a global loyalty management company, providing rewards programs across various industries, originally well known for its Air Canada frequent flyer program. The new name and logo were created by Interbrand. Press release here. Name and logo rationalization here [PDF]. Brand launch video below (or after the jump).

Thanks to Wade Penner for the tip.



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