Opinions on corporate and brand identity work.

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This is a very old entry — images are small, formatting is off.



Noted Mar. 18, 2013 by Armin

Industry / Corporate Tags /

Cabot Logo, Before and After

About: (Est. 1882) “Cabot Corporation is a global specialty chemicals and performance materials company, headquartered in Boston, Massachusetts. The company is the leading producer of rubber and specialty grade carbon black, activated carbon, inkjet colorants, cesium formate drilling fluids, fumed silica, aerogel, and elastomer composites.”

Design by: N/A.

Ed.’s Notes: I feel like we’ve seen this a dozen times for a corporate logo but, hey, it works and it kills a double-swoosh logo. A rather nice brand video below (or after the jump).

Relevant links: Cabot press release.

Select quote: “Cabot’s new corporate logo, developed to support the new brand, connects the company’s past with its future. To honor Cabot’s heritage, the new logo maintains the all-black, all-capital letters of ‘CABOT.’ The new chevron, meanwhile, represents the brand theme of advancing. The red, orange and yellow color palette emphasizes Cabot’s approachable, collaborative spirit, and energetic approach to innovation and customer service. The added dimension and colors highlight the many facets of Cabot’s businesses.”


Thanks to Hilary Ginsburg for the tip.



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