This is a very old entry — images are small, formatting is off.
Formerly known as the Humanitarian Bowl, an NCAA football game that features “a top selection from the Western Athletic Conference (WAC) and the Mid-American Conference (MAC)” and is the longest-running outdoor cold-weather Bowl, played since 1997. The Idaho Potato Commission has signed a six-year naming rights deal to sponsor the bowl and it follows “the tradition of commodity-named bowl games with connections to a state’s top agricultural export.” (i.e., the Orange Bowl, Sugar Bowl and Cotton Bowl). But let’s be honest here, this is on Brand New because I have always wanted to post a logo that is a potato-colored football covered with sour cream and chives. Press release here.