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This is a very old entry — images are small, formatting is off.


Famous Idaho Potato Bowl

Noted Aug. 16, 2011 by Armin

Industry / Sports Tags /

Famous Idaho Potato Bowl Logo, Before and After

Formerly known as the Humanitarian Bowl, an NCAA football game that features “a top selection from the Western Athletic Conference (WAC) and the Mid-American Conference (MAC)” and is the longest-running outdoor cold-weather Bowl, played since 1997. The Idaho Potato Commission has signed a six-year naming rights deal to sponsor the bowl and it follows “the tradition of commodity-named bowl games with connections to a state’s top agricultural export.” (i.e., the Orange Bowl, Sugar Bowl and Cotton Bowl). But let’s be honest here, this is on Brand New because I have always wanted to post a logo that is a potato-colored football covered with sour cream and chives. Press release here.

Thanks to Noah Rothschild for the tip.



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Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN.

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