Reviewed Oct. 3, 2014 by Armin
Still reeling from last week’s Brand New Conference, this edition of Friday Likes is devoted to three recent projects from some of our speakers with work from Stockholm, New York, and New York.
Spritmuseum by Stockholm Design Lab
Formerly known as Vin & sprithistoriska museet (“Wine and Spirit Museum”), this Stockholm organization recently relocated to a pair of eighteenth-century naval sheds and changed its name to the much shorter and friendlier Spritmuseum. The new logo, designed by Stockholm Design Lab, takes advantage of the serendipitous shape found on the facade of the two buildings: a martini glass. Brilliant, humorous, and Swedish as hell, the minimalist logo and Absolut-esque wordmark — the museum houses Absolut’s art collection — make for a great cocktail as the basis of the identity, which is then infused with a bunch of other eccentric visual approaches like chemical formulas, floating bubbles, giant plants, and more — perhaps even going too far in different directions. Nonetheless: they had me at incandescent-lit martini glass. See full project / A few more images
Harlem EatUp! by OCD | Original Champions of Design
Set to take place for the first time in May of 2015, Harlem EatUp! will be a “four-day festival in Harlem, New York, celebrating the food, culture, and spirit of East, Central, and West Harlem.” The logo, literally cobbled together by New York-based OCD | Original Champions of Design, features modular typography and iconography that builds up, down, and sideways to create a joyous pattern that can accommodate diverse messaging and communication needs. It’s all kinds of blocky, colorful, and flexible, capturing the denseness and energy of Harlem. Not a lot of applications yet but I’m sure as the event nears we’ll see more of it built out and served up. See full project here.
Seilenna by RoAndCo
A new line of swimwear by designer Annelies De Rouck, Seilenna presents itself with a cabana chic identity designed by New York-based RoAndCo through a rugged setting sun graphic in a beautiful coral-like color, paired with a no nonsense sans-serif for the wordmark, and a serif spelling out “swimwear” tightly cropped and split on the top and bottom of business cards and hang tags. The expected level of print ideas and print production from RoAndCo make these seemingly disparate identity elements work together like fish in water. See full project.