Reviewed Feb. 6, 2015 by Armin
Today we start with business up front and end with a party in the back with work from Poznan, London, and Boulder.
Vesha Law by for brands™
How this connection happened, I don’t know, but Poznan, Poland-based for brands™ has designed the identity for Dublin-based Vesha Law. And, oh, that’s not Dublin, Ireland, which would at least put them in the same continent; no, Vesha Law is in Dublin, Ohio. Anyway, “connection” seems to be the key word here, as for brands™ has designed a remarkably interesting logo for a law firm with a super simplified V — L (both the same shape) connected through a long line. It works great on their website, anchoring the bottom left of the page and it looks so good as a three-dimensional sign at their office. The dark grays and copper palette make for a very sophisticated combination that makes this law firm look lawyer-y but also a bit badass. See full project here.
Costello & Hellerstein by Robot Food
“Exquisite chocolate truffle masterpieces”. That’s the title of the home page of London-based Costèllo + Hellerstein. Chocolate truffles are already exquisite (even the cheap-o kind) but these are masterpieces and from the looks of it, I believe it. To add that touch of masterpieciness, local firm Robot Food generated their own marble pattern that they digitized and applied to the small white boxes that house the four flavors of truffles. The boxes are finished off with a simple wordmark (although I’m not sure about that ladder “H”) and a small band with the flavor. It’s a little Anagrama-ish, but that’s not the worst thing one might say about someone else’s work. Plus, people: truffles! (Via BP&O)
Finkel & Garf by Cast Iron Design
A craft brewery in Boulder, CO, Finkel & Garf is run by the father-son duo of Eric and Dan Garfinkel, who previously ran a business selling classic toys. Hence, all the toy imagery chosen over hop and barley imagery by local firm Cast Iron Design, who have created a vibrant and playful identity and packaging that breaks away from the typical look of craft brews. One element that makes this work so well is the choice of Grilli Type’s Walsheim which, in its bold, black, and ultra weights packs a big deal of personality on its own, making the kind of beer on each can very very alluring. But perhaps the best compliment comes from Dan McGorry who wrote to Brand New, saying “I was in Colorado recently and picked up a six-pack of this local beer, based solely on the packaging (of course.)” Of course. See full project.