Opinions on corporate and brand identity work.

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Some simple but convincing and enjoyable projects this week, with work from Hamburg (NY), Seoul, and Moscow.

The Grange Community Kitchen by Block Club

The Grange Community Kitchen by Block Club

The Grange Community Kitchen is a resturant in Hamburg, NY, that focuses on “responsible farming, ingredient-driven cooking, and flavorful food”, which is hard to argue with, and they are housed in a chic 1892 building that has been beautifully restored inside. The identity by Buffalo, NY-based Block Club won’t win any points for originality or boundary-breaking but it perfectly captures the homey, rustic vibe of the restaurant and its food with a lovely wordmark and an even lovelier “G” shorthand version. The gold foil applications from restaurant exterior to business cards give everything a luxurious look but all the ornaments and pretty type stop it from becoming pretentious. See full project

Nuca by Eggplant Factory

Nuca by Eggplant Factory

Nuca is a cosmetics company in Seoul, South Korea, and that’s as much information as I can extract, since not only is their site in Korean, many of their descriptions are image files, so Google Translate doesn’t work. Regardless! Their packaging system by local firm Eggplant Factory has a lovely simplicity and a fantastic primary color palette of lavender and pink — with gray, white, and black as secondary colors — that, along with a basic sans serif wordmark, look great on the stubby little containers. Like Grange above, nothing groundbreaking, just a set of simple ingredients very nicely calibrated throughout various applications. See full project

Private Lomonosov School by LOCO Studio

Private Lomonosov School by LOCO Studio

Private Lomonosov School is a private school in Nizhny Novgorod, Russia, offering an international baccalaureate program from (I think) elementary to high school years. The school’s identity and materials — in keeping with this week’s theme of non-groundbreaking-but-still-very-pretty projects — by Moscow, Russia-based LOCO Studio are academically elegant with a rich purple color accented with gold for a decidedly royal aesthetic that would probably start to make up for whatever the cost of tuition is. The only complaint is that the gold crest on purple paper should have a negative version so that the gold acts as the white/highlights of the drawing, but it looks pretty sharp on white. (As a side note in how the gold accents in The Grange project don’t look pretentious, this is the opposite, where the gold accents makes it look pretentious but for a private school with a crest of a bear and a deer and a graduation cap it makes sense for it to be that way.) See full project

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