Opinions on corporate and brand identity work.

A division of UnderConsideration.








Share ›

Friday Likes 296
 
 

a

b

c

Reviewed Aug. 9, 2019 by Armin

Industry / Consumer products / Media / Real Estate Tags /

We span bold and shouty to light and calming this week, with projects from Auckland, Sydney, and Monterrey.

Troy Goodall by Fuman

Troy Goodall by Fuman

Troy Goodall is a photographer in Auckland, New Zealand, with a great style, eye, and attitude — to wit, “you can throw Troy into 8ft surf with a floating rig that doesn’t float and shadowy sub-aquatic shapes that may or may not be sharks, and he’ll get the shot.” The identity, designed by local firm Fuman, translates Troy’s aesthetic and approach into a great combination of a lot of black and sparks of red with relatively defying typographic arrangements, especially in the print applications, where it sits too close to the edge, smack in the middle of a deboss, or in the path of a tear-out tab. All typeset in PF Handbook Pro and printed on red paper flooded with a lot of black, the applications are absolutely striking. All I want to do today is pull on that tear tab. See full project

Felons Brewing Co by Squad Ink

Felons Brewing Co by Squad Ink

Felons Brewing Co is a microbrewery in Brisbane, Australia, under the city’s Story Bridge, and is named after the four felons who were the first settlers to discover the Brisbane River. The packaging, designed by Sydney, Australia-based Squad Ink, isn’t revolutionary but it hits all the right notes for a feel-good brewery and is a nice respite from the super-weird-aesthetic of recent microbreweries. Wordmark is nice, pattern is nice, little badge is nice, color palette is nice. It’s simply a pleasant packaging system with enough nice details to make you long for a nice cold beer this Friday. Did I say “nice” enough? See full project

Monat by Parámetro Studio

Monat by Parámetro Studio

Monat is a luxury real estate developer specializing in beach-front properties across Mexico. The identity, designed by Monterrey, Mexico-based Parámetro Studio, exudes luxury with a wordmark that can be used straight or in a funkier 5-point configuration typeset in the elegantly quirky Manege, which also serves as the primary headline font. A calm and earthy color palette works great with muted photographs of lush beaches in applications that all make us wish for an endless summer and a bottomless bank account. See full project

Your opinion…

On Troy Goodall


Total

On Felons Brewing Co


Total

On Monat


Total
See what else happened on Brand New each year since publication began in 2006

Comments


Friday Likes

Share ›

Spotted Around the web

New Logo for Strandbags

New Logo for Strandbags
 
Spotted Aug. 14, 2019

Pinned Recent, Big Stories


Curated Agents of Shield