Opinions on corporate and brand identity work.

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Friday Likes 72
 
 

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Reviewed Jan. 24, 2014 by Armin

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A little bit of everything today on Friday Likes but with a particular bent towards hipster-ish design — the good kind! — with work from Toronto, Auckland, and Sydney.

Lumburr by Ben Johnston and Mark Simmons

Lumburr by Ben Johnston and Mark Simmons

The first product by Lumburr Co — handcrafted products through the collaboration of Toronto-based graphic designer Ben Johnston and product designer Mark Simmons — is a handsome rendition of the Swedish game of Kubb (see how it’s played here). The logo for Lumburr Co is a lovely piece of line work that would make Wes Anderson swoon. Yes, it has the airs of hipster design, but this is very well done — it has a minimal amount of strokes and angles (birds and water are the same shapes!) — and perfectly suited for the products they aim to sell. Plus, not enough logos are burned into wood if you ask me. See full project.

Rebecca Books by Inhouse

Rebecca Books by Inhouse

Located in Auckland, New Zealand, Rebecca Books specializes in artist books and publications and has a deceptively simple-looking logo that is surprisingly constructed. Designed by local firm Inhouse, it doesn’t yield a groundbreaking logo or identity, but it’s a keen structure for a subtle wordmark. The other aspect of the identity are dots, lots and lots of dots that manage to look cool in their abundance and generous size and spacing. See full project.

2013 UTS Grad Show by Olivia King and Sebastian Andreassen

2013 UTS Grad Show by Olivia King and Sebastian Andreassen

With increasingly ambitious identity programs for senior student grad shows around the world it’s nice to see some of those efforts rising to the top, like the 2013 UTS Visual Communications Grad Show from the most recent crop of design students from University of Technology, Sydney. Designed by Olivia King and Sebastian Andreassen, the identity and tone of voice is based on a combination of their school’s acronym (UTS), the year 2013, and working your butt off. Lo and behold, the result is “2013 Butts: Design.” The 3 becomes the butt of the joke and if you don’t get it, there are also implied paintings of butt cheeks and risky double-entendres like “Come get behind us”. The materials are done with humor and the lively split fountain gradient conveys the brisk, youthful optimism of these grads. See full project.

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