Reviewed Apr. 25, 2014 by Armin
Today we mix food and start-ups, and heavily patterned and spare, with work from New York, San Francisco, and Bogotá.
Gato by Pentagram
For chef Bobby Flay’s newest restaurant in New York, Gato, Pentagram rocked two of my favorite typographic things: stencils and ball terminals. Led by New York partner Michael Bierut, the identity relies on the font Lisbon and the beautiful, uppercase logo has been gifted (or customized with) a ball terminal in the “G” which, like The Dude’s rug, is what brings it all together. It adds a splash of quirkiness to the otherwise industrial look throughout the materials. The combination with Pitch and the single, dark blue color make for a really tasty offering. See full project
UP Global by Moniker
UP Global, a Seattle, WA-based “non-profit dedicated to fostering entrepreneurship, grassroots leadership, and strong communities” may be a 2013 start-up but its aesthetic might as well come straight from mid-century modernism. Designed by Moniker in San Francisco, CA, the identity uses extremely basic shapes to create wonderful Otl Aicher-esque backgrounds and posters and a simple-as-it-comes logo that looks like a friendly person. The identity fumbles a little bit with the introduction of some rounded-corner graphics and drop shadows here and there, but I could look at that first picture in the grid above all day long — in fact, here you go, enjoy. See full project.
Grazia by p576
Serving breakfast and lunch plus featuring a store of its own products, Grazia, in Bogotá, Colombia has a delectable identity designed by local firm, p576. Focusing on the ingredients, the designers hit the local market to grab some fruits and veggies, slice them, and photograph them to deploy them in black-and-white, nearly abstract renditions. Set against a muted pink color and white background, the identity feels both luxurious and edgy, with an artistic patina that elevates the products from consumables to morsels of keepsakes. See full project.