Opinions on corporate and brand identity work.

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Friday Likes 86
 
 

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Reviewed May. 9, 2014 by Armin

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Today, for some odd reason, we are going with quirky, spare, typographically awkward identities that kick ass with work from Helsinki, Stockholm, and Melbourne.

Kyrö Distillery by Werklig

Kyrö Distillery by Werklig

Located in the Finnish town of Isokyrö and taking the last four letters for its name, Kyrö Distillery sits next to a memorial monument of the 1714 battle of Napue. From the plaque on this memorial, Helsinki-based Werklig created a sexy-ugly custom font that serves as the basis for the identity, giving it a peculiar aesthetic that feels old and unfinished yet has a decidedly modern flair. The triangular umlaut over the “o” kicks ass. See full project.

Marble by Museum Studio

Marble by Museum Studio

On their own, the elements concocted by Stockholm-based Museum Studio for Parisian indie record label, Marble, are awkward and almost unpleasant but when they come together in the album covers they are pretty awesome. And awkward and almost unpleasant too but it’s that peculiarity that makes this identity work. The jumbled Marble logo kicks ass. See full project.

Spilt Milk by Confetti Studio

Spilt Milk by Confetti Studio

To culminate with one of the weirder Friday Likes today, we have the identity for Spilt Milk, an interior design firm somewhere in the world (Italy, I think) designed by Melbourne-based Confetti Studio. There is not much science to this one: the “I” spills into the “L” in different, loopy ways. That’s it. And, yes, it also kicks ass. See full project.

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About

Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN.

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