Opinions on corporate and brand identity work.

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This is a very old entry — images are small, formatting is off.

 

Guggenheim UBS MAP Global Art Initiative

Noted Apr. 19, 2012 by Armin

Industry / Culture Tags /

In Brief

Launched this month, the Guggenheim UBS MAP Global Art Initiative is “an ambitious five-year collaboration to chart creative activity and contemporary art from around the world,” specifically South and Southeast Asia, Latin America, and the Middle East and North Africa. London-based johnsonbanks created the identity for the initiative, which had a tough challenge: “Our design task was then to create a design system that would accommodate both the world-famous museum brand and its equally famous sponsor, without being able to use any actual art, since the curation process is only just beginning.” See the full result here. A couple of images below (or after the jump).

Guggenheim UBS MAP Global Art Initiative

Guggenheim UBS MAP Global Art Initiative

 

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