Opinions on corporate and brand identity work.

A division of UnderConsideration.

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IBM’s New House Font

IBM's New House Font

Linked Dec. 6, 2017 by Armin

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Bold Monday and Mike Abbink teamed up to design IBM Plex, the new corporate type family for IBM that comes in sans, serif, and monospace. In an interesting twist, IBM Plex is available to everyone, for free, as open source under a SIL OFL 1.1 license. Visit link

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Spotted Around the web

New Logo for Playtika

New Logo for Playtika
Spotted Aug. 12, 2020

Pinned Recent, Big Stories



Posted Jun. 6, 2013


Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN.

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