Opinions on corporate and brand identity work.

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This is a very old entry — images are small, formatting is off.

 

In Brief: Pepsi gets Official

Reviewed Oct. 28, 2008 by Armin

Industry / Tags /

Pepsi Video

I think this should give us some closure on this whole odyssey: Pepsi has sent to twenty-five lucky “digital and social media influencers” three separately-shipped packages unveiling the new identity and packaging, flaunting the old Pepsi logos as if this new work was honoring what came before it. The package also included a DVD with a little motion piece that you can watch here.

Thanks to James Bowie for the tip.

 

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