This is a very old entry — images are small, formatting is off.
Without going too deep into the history of this Dutch company, Getronics’ first order of business, in 1887, was to establish “a technical installation company for public utilities and the ship-building industry.” 122 years later and it seems only the technology and the scope of its projects have changed as Getronics has grown into the largest provider of information and communication technologies (ICT) in the Benelux (the economic union between Belgium, the Netherlands, and Luxembourg). And since becoming part of KPN, the main provider of telecommunication services in The Netherlands, Getronics has grown even more, with more than 14,000 employees and operations in more than a dozen countries. Certainly, the old logo (despite the Global Swoosh) didn’t quite stand up to its company.
The previous look and feel of Getronics.
Designed by Amsterdam based Koeweiden Postma, the new identity revolves around the idea of making the invisible, visible and established the brand positioning of Getronics as Architects of the Invisible. The “o” acts as the frame through which the invisible, in this case the colorful “information streams,” can be seen. Be sure to hit play on the video below.
The making-of of the three-dimensional imagery.
Rendered imagery, which help illustrate case studies of Getronics’ work in industries like dairy (hence the cow) and aviation.
This is all a really fantastic identity. While the real excitement comes in the moving identity, as it appears on the web site or in video, the static logo and printed applications manage to capture that dynamism and energy. The volumized “o” also acts as a non-cliche visualization of the proverbial globe. And the typography is simple and bold.
The new look and feel of Getronics. [Click image for bigger view]