Opinions on corporate and brand identity work.

A division of UnderConsideration.

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It’s Neuroscience yo

It's Neuroscience yo

Linked Sep. 5, 2019 by Armin

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Some science to explain people’s knee-jerk reactions to logo changes. Visit link

See what else happened on Brand New each year since publication began in 2006


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Spotted Around the web

New Logo for iNaturalist

New Logo for iNaturalist
Spotted Nov. 21, 2019

Pinned Recent, Big Stories

Curated That Good Hand-drawn Feel