Opinions on corporate and brand identity work.

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This is a very old entry — images are small, formatting is off.


MapQuest: From Here to Groovy

Reviewed Sep. 7, 2008 by Armin

Industry / Transportation Tags /

MapQuest Logo, Before and After

Before Google Maps became the de facto on-line mapping destination, MapQuest was the biggest player in town, or at least the most commonly referenced in the late 1990s and early 2000s — Yahoo! Maps was a contender, but in terms of a cool Web 1.0 name and functionality, MapQuest was it. This past August 26, MapQuest launched a Beta version of a redesign of the service, including the de-bevelization of its logo — here is a quick overlay and comparison of the logos. This is as close as it gets to a miracle in twenty-first-century identity design. What’s great is that, underneath a decade of bevels was a pretty decent, fun logo with a hint of both Jetsons and Bowl-a-Rama, which is more than can be said for many logos. The new logo may not be the epitome of logo design, but it sure is perfect for its context and as an evolution of its web legacy. It’s too bad about all the rest of the AOL flotsam and jetsam that destroys the MapQuest page; no matter what improvements have been or not been made to the map… one minute spent there is one minute more than necessary.

Thanks to Mark Husson for the tip.



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