Opinions on corporate and brand identity work.

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Mexico’s New Airport Logo Contest

Mexico's New Airport Logo Contest

Linked May. 12, 2017 by Armin

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By now we all know that you get what you pay (and ask) for with a contest but it still never fails to inspire awe how shitty the process is. For a new airport being built in Mexico City, the government and airport authority are holding a contest — US$4,000 to the winner, rights granted on all submissions — to design its new logo. The results — 1,044 of them to be exact — are appallingly bad. Visit link

Thanks to Mayra Ortiz for the tip.


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Optimum has the Last Word

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