(Est. 2019) “Anchorage is the first crypto-native digital asset custodian for institutional investors. We use modern security engineering to help institutions safeguard their investments while getting more out of their assets. At Anchorage, we believe in a safe and accessible economy, strengthened by institutional investment. Our team brings together the brightest minds from security, finance, and distributed systems to build the infrastructure of a new financial system.”
Stitzlein Studio (San Francisco, CA)
What if an identity could help give you peace of mind and build trust?
We developed a brand identity, design system, website and go-to-market materials that balances the financial acumen of East Coast ﬁnance, with the innovation and technical savvy of the Valley.
The code-based identity is designed to work with the client at every key moment, from authenticating transactions to monitoring account activity.
Images (opinion after)
This isn’t quite the kind of company — new, unknown, small… — I would cover on Brand New but I thought there were some interesting things at play. I was very attracted to the icon, particularly in a single color (as seen in the business cards and stationery) but also in color it’s alright. I like how it looks like a thumbprint, which can signal security (as that’s one normal way of unlocking phones nowadays) and I like the combination of the shapes, going from a circle to a triangle (that could read as an “A” for “Anchorage”). I would have liked to see the rings have a little more breathing space but that’s personal preference. I don’t like the wordmark… I mean, it’s fine on its own, perhaps, for something else but as a companion to the icon, it doesn’t make much sense. I also liked the patterns that look like paper currency security features and how they can be applied on top of type. The portraits are a good mix of True Detective opening titles and Silicon Valley grandeur — non-sarcastically, they are good, futuristic-y images. Overall, this seems right for the company and service with some interesting flourishes here and there.