(Est. 2011) “Working in close cooperation with Abu Dhabi Islamic Bank, at Arab Link we offer a great range of money transfer products, superb exchange rates, all complemented by first class customer service. Meaning you can always be sure of a warmer, more rewarding experience with Arab Link.
Licensed by the Central Bank of the UAE and headquartered in Abu Dhabi, we provide a comprehensive range of currency exchange and money transfer services for individuals and businesses. Arab Link currently have five branches live and plans to open new branches in 2014. Out of five, three branches are in Abu Dhabi located at the Tourist Club Area, Electra Street and WTC Mall and two branches in Dubai located at Bur Dubai and Etihad Travel Mall.”
A new core philosophy 'to put the emotion into money-in-motion' was expressed through new graphic and literal language. The simple brand mark represented the core partnership philosophy while the graphic elements represented the transformation of money in motion. The blue coloration was driven by a need to drive equity from ADIB towards the rebranded AL.
Images (opinion after)
The difference between old and new is like night and day. Almost literally. The old look was dark and gloomy. The new look is bright and chipper. It's not the most exciting redesign, but it works nicely in softening the look of Arab Link.