Opinions on corporate and brand identity work.

A division of UnderConsideration.








Share ›

New Logo and Identity for Arab Link by Unisono
 

before

after

Noted Mar. 5, 2014 by Armin

Industry / Finance Tags /

About

(Est. 2011) “Working in close cooperation with Abu Dhabi Islamic Bank, at Arab Link we offer a great range of money transfer products, superb exchange rates, all complemented by first class customer service. Meaning you can always be sure of a warmer, more rewarding experience with Arab Link.

Licensed by the Central Bank of the UAE and headquartered in Abu Dhabi, we provide a comprehensive range of currency exchange and money transfer services for individuals and businesses. Arab Link currently have five branches live and plans to open new branches in 2014. Out of five, three branches are in Abu Dhabi located at the Tourist Club Area, Electra Street and WTC Mall and two branches in Dubai located at Bur Dubai and Etihad Travel Mall.”

Design by

Unisono (Bahrain)

Related links

Rebrand 2014 winning entry (definitely worth a look for before images)
Unisono project page

Relevant quote
A new core philosophy 'to put the emotion into money-in-motion' was expressed through new graphic and literal language. The simple brand mark represented the core partnership philosophy while the graphic elements represented the transformation of money in motion. The blue coloration was driven by a need to drive equity from ADIB towards the rebranded AL.

Rebrand 2014 winning entry

Images (opinion after)
New Logo and Identity for Arab Link by Unisono
Pattern.
New Logo and Identity for Arab Link by Unisono
Bags.
New Logo and Identity for Arab Link by Unisono
New Logo and Identity for Arab Link by Unisono
Exterior and interior.
New Logo and Identity for Arab Link by Unisono
Billboard.
Opinion

The difference between old and new is like night and day. Almost literally. The old look was dark and gloomy. The new look is bright and chipper. It's not the most exciting redesign, but it works nicely in softening the look of Arab Link.

Your opinion…

See what else happened on Brand New each year since publication began in 2006

Comments


Share ›

Spotted Around the web

New Logo for Bojangles’

New Logo for Bojangles'
 
Spotted Jul. 9, 2020

Pinned Recent, Big Stories


Curated THE ITALIC JOB

New Logo for Lifetime

New Logo for Lifetime
 
Posted Mar. 26, 2020