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New Logo and Identity for Community Farm Alliance by Bullhorn
 

before

after

Noted Oct. 14, 2014 by Armin

Industry / Food Tags /

About

(Est. 1985) “Community Farm Alliance is a grassroots membership organization with over 1,000 members in 60 Kentucky counties. CFA’s mission is to organize and encourage cooperation among farmers, rural, and urban citizens, through leadership development and grassroots democratic processes, to ensure an essential, prosperous place for family-scale agriculture in our economies and communities.”

Design by

Bullhorn (Lexington, KY)

Related links

Bullhorn blog post (more images)

Relevant quote
Our rebrand takes its primary visual cue from the quilt, pulling together images from across the organization's programs into a dynamic, surprising combination of motifs and patterns. This is a living, breathing mark that changes over time, across applications.

Provided text

Images (opinion after)
New Logo and Identity for Community Farm Alliance by Bullhorn
Logo variables and elements.
New Logo and Identity for Community Farm Alliance by Bullhorn
Acronym variations.
New Logo and Identity for Community Farm Alliance by Bullhorn
Stationery.
New Logo and Identity for Community Farm Alliance by Bullhorn
Pattern.
New Logo and Identity for Community Farm Alliance by Bullhorn
New Logo and Identity for Community Farm Alliance by Bullhorn
Posters.
Opinion

Since I enjoy patterns, a flexible pattern is all the much more enjoyable and while this could be a little more coherent and consistent in its elements, it's a good identity with potential. It almost feels too refined for the subject matter but it's always great to see something really crappy and unfocused like the previous logo and materials — scroll through some of the stuff on this page — transform into something that has an actual graphic purpose.

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