Opinions on corporate and brand identity work.

A division of UnderConsideration.








Share ›

New Logo and Identity for Courmayeur by Interbrand
 

before

after

Noted Nov. 10, 2016 by Armin

Industry / Destinations Tags /

About

Courmayeur is a town and comune in northern Italy, in the autonomous region of Aosta Valley. At an elevation of 1,224 m (4,016 ft) above sea level, it is located at the foot of the southern side of Mont Blanc, at 4,810 m (15,781 ft) the highest point in the Alps and western Europe (see Seven Summits), and is crossed by the Dora Baltea. Courmayeur shares administration of Mont Blanc with its neighboring commune of Saint-Gervais-les-Bains in France, and is consequently able to claim the title of highest commune in Italy. Courmayeur also shares access to the famous glacial ski run of the Vallée Blanche with another French town, Chamonix, which sits at the opposite, northern, side of the Mont Blanc massif.” (Wikipedia)

Design by

Interbrand (Milan, Italy office)

Related links

N/A

Relevant quote
The logotype features a dynamic and unusual custom lettering with a clear footprint, inspired by the Italian profile view of the Mont Blanc. The typeface family Quadraat by Fred Smeijers, with its warm, slightly classic and expressive look, was chosen to support the visual system. The fresh and vibrant color palette, inspired by nature, aims to appeal to a young target. Some details, such as the icons and a texture based on level lines of the area, enrich the system adding to the creation of applications and merchandising.

Interbrand provided text

Images (opinion after)
New Logo and Identity for Courmayeur by Interbrand
Sketch. This photo shows Monte Bianco’s view from the town of Courmayeur
New Logo and Identity for Courmayeur by Interbrand
New Logo and Identity for Courmayeur by Interbrand
Logo.
Animation.
New Logo and Identity for Courmayeur by Interbrand
Typography.
New Logo and Identity for Courmayeur by Interbrand
Posters.
New Logo and Identity for Courmayeur by Interbrand
Ads.
New Logo and Identity for Courmayeur by Interbrand
Apron.
New Logo and Identity for Courmayeur by Interbrand
Mugs.
Opinion

The icon in the old logo was quite nice, with the silhouette of Mont Blanc making the shape of a crown — casting a sophisticated Game of Thrones vibe. The wordmark, though, was way, WAY too tight which was made even more noticeable by the way, WAY too loose tagline. The new logo is… different. WAY different. When I first saw it, without knowing where or what Courmayeur was I could tell immediately it had to do with a mountain and this is not to say that my powers of perception are above average but that the logo makes it plainly obvious. Adding "Mont Blanc" at the "foot of the mountain" logo confirms it and also establishes its own kind of associations. The logo is hard to digest but, heck, it's daring and interesting. I could give a pass to all the characters, except the "R"s, those feel mangled more than any of the others. In application, the logo gets a slight lift in making it look more upscale, striking a nice balance of coming across as rugged and outdoorsy with a slight spa-ish bent. Overall, bonus points for weirdness and making a logo that is very location-specific but the execution could have enjoyed the benefit of a letterer.

Your opinion…

On Logo


Total

On Application


Total

Comments


Share ›

Spotted Around the web

New Logo for Catalyst

New Logo for Catalyst
 
Spotted Nov. 13, 2017

New Logo for Lumax

New Logo for Lumax
 
Spotted Nov. 10, 2017

New Logo for kNew Health

New Logo for kNew Health
Spotted Nov. 9, 2017

Pinned Recent, Big Stories

New Logo for NASCAR

New Logo for NASCAR
 
Posted Jan. 4, 2017

Curated Orange you Glad?