before
after
About
(Est. 1992) Český florbal (Czech Floorball) is one of the largest leagues and unions for the sport of Floorball, which is basically hockey without ice and a round ball instead of a puck. The Czech Republic apparently are bad-asses at the sport. Their league has 412 teams and a total of over 38,000 players.
Design by
Dynamo (Prague)
Related links
Czech Floorball brand micro site
Dynamo project page
Relevant quote
Perforated ball has been for years a clear and undisputed symbol of floorball. As a graphic element, however, appears over and over in most of floorball logotypes, both in clubs and competitions and various floorball organizations. "Our goal was from that detach and create a unique design based on national symbols and other classic floorball elements like the typical shape of the blade or floorball goalie mask. We know that some might see the identity of hockey immediately at first glance, but given the uniqueness of processing very quickly puts himself," is convinced Filip Suman.
Czech Floorball brand micro site
Images (opinion after)
Opinion
The previous logo had a representation of the Floorball ball and that's about all there is nice to say about it. It wasn't terrible but it definitely wasn't memorable or useful or particularly Czech. The new logo remedies by using a lion (from the Czech Republic's coat of arms) as the starting point and then blending it with the sport's stick and goalie mask. The formula shown below could have easily yielded a convoluted icon but the result is quite impressive. It's unmistakably a lion and the grid of the goalie mask isn't, um, in your face but rather subtle and shaped into the mane of the lion. The resulting icon is both regal, competitive, and serious-looking. It makes for excellent swag too. The typography is alright and it matches the visual cues of the lion. Overall, a drastic and positive improvement.
Comments