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New Logo and Identity for Czech Floorball by Dynamo
 

before

after

Noted Sep. 29, 2015 by Armin

Industry / Sports Tags /

About

(Est. 1992) Český florbal (Czech Floorball) is one of the largest leagues and unions for the sport of Floorball, which is basically hockey without ice and a round ball instead of a puck. The Czech Republic apparently are bad-asses at the sport. Their league has 412 teams and a total of over 38,000 players.

Design by

Dynamo (Prague)

Related links

Czech Floorball brand micro site
Dynamo project page

Relevant quote
Perforated ball has been for years a clear and undisputed symbol of floorball. As a graphic element, however, appears over and over in most of floorball logotypes, both in clubs and competitions and various floorball organizations. "Our goal was from that detach and create a unique design based on national symbols and other classic floorball elements like the typical shape of the blade or floorball goalie mask. We know that some might see the identity of hockey immediately at first glance, but given the uniqueness of processing very quickly puts himself," is convinced Filip Suman.

Czech Floorball brand micro site

Images (opinion after)
New Logo and Identity for Czech Floorball by Dynamo
Logo detail.
New Logo and Identity for Czech Floorball by Dynamo
Logo explanation.
New Logo and Identity for Czech Floorball by Dynamo
Secondary logos for individual competitions.
New Logo and Identity for Czech Floorball by Dynamo
Stationery.
New Logo and Identity for Czech Floorball by Dynamo
T-shirt.
New Logo and Identity for Czech Floorball by Dynamo
Floor graphics.
Logo introduction.
Opinion

The previous logo had a representation of the Floorball ball and that's about all there is nice to say about it. It wasn't terrible but it definitely wasn't memorable or useful or particularly Czech. The new logo remedies by using a lion (from the Czech Republic's coat of arms) as the starting point and then blending it with the sport's stick and goalie mask. The formula shown below could have easily yielded a convoluted icon but the result is quite impressive. It's unmistakably a lion and the grid of the goalie mask isn't, um, in your face but rather subtle and shaped into the mane of the lion. The resulting icon is both regal, competitive, and serious-looking. It makes for excellent swag too. The typography is alright and it matches the visual cues of the lion. Overall, a drastic and positive improvement.

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