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New Logo and Identity for Daher by CBA
 

before

after

Noted Mar. 13, 2015 by Armin

Industry / Corporate Tags /

About

(Est. 1863) “Daher is an equipment manufacturer that develops integrated industrial systems for aerospace and advanced technologies.”

Design by

CBA (Paris, France)

Related links

CBA project page
Daher press release

Relevant quote
The new logotype's typography is pure and modern, and conveys the image of an acknowledged, influential and trustworthy industry champion. The graphic style is simple and essential, and gives wide room to express the human dimension and skills that characterize Daher. The counterpoint is an illustrative style derived from the engineer's technical drawings, which highlights the technologic excellence of the brand.

CBA project page

Images (opinion after)
New Logo and Identity for Daher by CBA
Logo detail.
New Logo and Identity for Daher by CBA
Logo with technical drawing.
New Logo and Identity for Daher by CBA
Publication.
New logo and identity introduction. Starts slow but builds to an epic climax that would make Jerry Bruckheimer proud.
Opinion

Both old and new logos are highly corporate, so no magic tricks here. The old had a "D" slashed into a flag that was kind of cool. The new one is a little less imaginative using only three red dots but what I lightly like is how the "D" complements them. The rest of the type is unexciting but properly done. The logo looks best on dark blue background and the technical drawings add a little extra oomph. The print applications are okay. To summarize: it's a presentable corporate identity.

Thanks to Branding Source for the tip.

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