(Est. 1863) “Daher is an equipment manufacturer that develops integrated industrial systems for aerospace and advanced technologies.”
CBA (Paris, France)
The new logotype's typography is pure and modern, and conveys the image of an acknowledged, influential and trustworthy industry champion. The graphic style is simple and essential, and gives wide room to express the human dimension and skills that characterize Daher. The counterpoint is an illustrative style derived from the engineer's technical drawings, which highlights the technologic excellence of the brand.
Images (opinion after)
Both old and new logos are highly corporate, so no magic tricks here. The old had a "D" slashed into a flag that was kind of cool. The new one is a little less imaginative using only three red dots but what I lightly like is how the "D" complements them. The rest of the type is unexciting but properly done. The logo looks best on dark blue background and the technical drawings add a little extra oomph. The print applications are okay. To summarize: it's a presentable corporate identity.
Thanks to Branding Source for the tip.