(Est. 1994) “Episerver connects digital commerce and digital marketing to help organizations create unique digital experiences for their customers, with measurable business results. The Episerver Digital Experience Cloud™ combines content, commerce, multi-channel marketing, and predictive analytics in a single platform to work full-circle for businesses online — from intelligent real-time personalization and lead-generation through to conversion and repeat business — with unprecedented ease-of-use. Sitting at the center of the digital experience ecosystem, Episerver empowers digital leaders to embrace disruptive, transformational strategies to deliver standout experiences for their customers — everywhere they engage. Founded in 1994, Episerver has offices in Australia, Denmark, Finland, The Netherlands, Norway, Singapore, South Africa, Spain, Sweden, UAE, UK and the USA.”
Accel-KKR bought European Episerver and American Ektron in December 2014. After the merging of the two companies there was a need for a new brand, one that could represent the future ahead. We partnered with the new global organization in the creation of the new brand, EPI. Our common ambition was to create a tech-brand with a purpose far beyond the clichés of its industry. We repositioned EPI as an ambassador of 'people-first technology' and built an identity that is as people-focused as it is progressive.
Images (opinion after)
The old logo was quite bad, going for a futuristic, Epcot-like logo that felt more like a reseller of used Dells. The new logo is infinitely better and more appropriate for the company. It's a very nice, simple wordmark with great rhythm and balance and a cool geometric construction. The missing tittle perhaps sacrifices readability but not too much. In application there is a galaxy of dots (maybe that's where all the tittles went), a simple color palette of red and blue, and Simplon as the supporting typeface — all fine and techie-looking.