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New Logo and Identity for Episerver by Essen International
 

before

after

Noted Nov. 23, 2015 by Armin

Industry / Technology Tags /

About

(Est. 1994) “Episerver connects digital commerce and digital marketing to help organizations create unique digital experiences for their customers, with measurable business results. The Episerver Digital Experience Cloud™ combines content, commerce, multi-channel marketing, and predictive analytics in a single platform to work full-circle for businesses online — from intelligent real-time personalization and lead-generation through to conversion and repeat business — with unprecedented ease-of-use. Sitting at the center of the digital experience ecosystem, Episerver empowers digital leaders to embrace disruptive, transformational strategies to deliver standout experiences for their customers — everywhere they engage. Founded in 1994, Episerver has offices in Australia, Denmark, Finland, The Netherlands, Norway, Singapore, South Africa, Spain, Sweden, UAE, UK and the USA.”

Design by

Essen International

Related links

Essen International project page

Relevant quote
Accel-KKR bought European Episerver and American Ektron in December 2014. After the merging of the two companies there was a need for a new brand, one that could represent the future ahead. We partnered with the new global organization in the creation of the new brand, EPI. Our common ambition was to create a tech-brand with a purpose far beyond the clichés of its industry. We repositioned EPI as an ambassador of 'people-first technology' and built an identity that is as people-focused as it is progressive.

Essen International project page

Images (opinion after)
New Logo and Identity for Episerver by Essen International
Logo detail.
New Logo and Identity for Episerver by Essen International
Logo animation.
New Logo and Identity for Episerver by Essen International
Photo style.
New Logo and Identity for Episerver by Essen International
Stationery.
New Logo and Identity for Episerver by Essen International
Arrow icon.
New Logo and Identity for Episerver by Essen International
Other icons.
New Logo and Identity for Episerver by Essen International
Mobile.
Brand video.
Opinion

The old logo was quite bad, going for a futuristic, Epcot-like logo that felt more like a reseller of used Dells. The new logo is infinitely better and more appropriate for the company. It's a very nice, simple wordmark with great rhythm and balance and a cool geometric construction. The missing tittle perhaps sacrifices readability but not too much. In application there is a galaxy of dots (maybe that's where all the tittles went), a simple color palette of red and blue, and Simplon as the supporting typeface — all fine and techie-looking.

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