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Images (opinion after)
So… yeah. The concept behind this is Helvetica and the execution is Helvetica. Beyond those two tenets the critique revolves around how well Helvetica is used. It's used competently but far, far from original in any way. It all looks fine and design-y but where have I seen this before? Oh, yeah, EVERYWHERE since the 1960s. I'm okay with getting over my bias over Helvetica if there is some added benefit or twist but there is nothing of the sort here. Again, it all looks good and is nicely done but ultimately there is not much there other than a professional veneer which, granted, may be all that is needed.
Thanks to Brandemia for the tip.