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New Logo and Identity for Interbrand done In-house
 

before

after

Noted Nov. 16, 2016 by Armin

Industry / Corporate Tags /

About

(Est. 1974) “At Interbrand, we believe that growth is achieved when an organization has a clear strategy and delivers exceptional customer experiences. We do both, through a combination of strategy, creativity, and technology that helps drive growth for our clients’ brands and businesses. With a network of 29 offices in 22 countries, Interbrand is a global brand agency, and publisher of the highly influential annual Best Global Brands and Breakthrough Brands reports, and Webby Award-winning brandchannel. Interbrand is part of the Omnicom Group Inc. (NYSE:OMC) network of agencies.”

Design by

In-house

Related links

Matthijs van Leeuwen project page
Johnny Trinh (website) project page

Images (opinion after)
New Logo and Identity for Interbrand done In-house
Logo.
New Logo and Identity for Interbrand done In-house
Logo repeated because because because.
New Logo and Identity for Interbrand done In-house
Sub-brands.
New Logo and Identity for Interbrand done In-house
New Logo and Identity for Interbrand done In-house
Brand handbook.
New Logo and Identity for Interbrand done In-house
Best Global Brands presentation.
Opinion

So… yeah. The concept behind this is Helvetica and the execution is Helvetica. Beyond those two tenets the critique revolves around how well Helvetica is used. It's used competently but far, far from original in any way. It all looks fine and design-y but where have I seen this before? Oh, yeah, EVERYWHERE since the 1960s. I'm okay with getting over my bias over Helvetica if there is some added benefit or twist but there is nothing of the sort here. Again, it all looks good and is nicely done but ultimately there is not much there other than a professional veneer which, granted, may be all that is needed.

Thanks to Brandemia for the tip.

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